[What is worth selling] Chinese wig: black second underwear

Americans take 60% of the world's wigs

According to the statistics of the World Hair Products Network, as a base for global processing and manufacturing, China's wig exports account for more than 70% of the global supply. In the global small-scale cross-border trade market, Google data shows that wig search has been on the rise.

From the perspective of consumption trends in the global hair products industry, North America is the largest consumer market for global hair products, digesting 62% of the global wig products. Other major wig importing countries include Japan (9%) and the United Kingdom (4%). South Africa (3%), Hong Kong (3%), etc. Among them, the United States is a world-famous wholesale market and consumer market, with the largest scale of operations in the world, mainly from China, Indonesia, Italy, Canada and other countries.

It is understood that due to the developed economy in North America and large consumer groups of hair products, it has always been a hot consumer market for hair products, and manufacturers and brands have also regarded it as a key development area. In addition, the North American hair products market started early and matured, and the wearing habits have already penetrated into different skin colors, classes and age groups.

Judging from the situation of China's cross-border e-commerce platform represented by Dunhuang Network and AliExpress, wigs have always been hot-selling products, and the transaction volume is on the rise. Among them, in the hair products consumption of the AliExpress platform, the US market has the largest share, and the sales ratio is as high as 90% or more.

Blacks love Chinese wigs

It is reported that because black hair is different from other races, it is inherently difficult to take care of, and few black friends can really have a long flowing hair. Therefore, in order to change the troubles caused by hair, they often choose to wear a set of wigs in order to look more beautiful.

“In some countries with better economic conditions in Africa, a woman may be willing to take out one-third or even half of her income to take care of the wig. For African Americans (especially women), wigs are equal to their second set. Underwear, it can be said that it is a necessities of life, but also a luxury." Previously, the person in charge of AliExpress, Shen Difan, publicly stated that African American women with a slightly better quality of life have an average of 6 to 7 sets of wigs.

However, even in an economically developed country like the United States, having so many wigs is not a small economic burden for the average woman. Billion State Power Network has learned that it takes an average cost of 500 to 600 US dollars to make a wig in the United States, and through China's cross-border e-commerce platform, Americans can buy directly from the source of raw materials - Chinese merchants, a set of wigs. Just about $100, plus the cost of finding a local hair salon, you can save half of the money.

European and American wig consumption will continue

After the 2008 financial crisis, North American hair products consumption increased year by year. The total consumption in the three years from 2009 to 2011 increased by 16.91%, 27.15% and 25.26% respectively. In 2012, due to the global economic downturn, the growth rate of North American hair products consumption declined by 6.54%. From 2008 to 2012, the average annual growth rate of North American hair products consumption reached 18.68%. It is conservatively expected that the scale of North American hair products consumption will continue to grow at a rate of 14% in the next few years. By 2017, the total consumption of North American hair products will reach US$7.5 billion. .

At the same time, Europe is the birthplace of the hair products industry. The hair products have a long history of wearing, the market is mature, and the consumer groups are large and stable. Therefore, it is also an important consumer center for hair products. It is reported that the European hair products consumer market is smaller than the US and African markets, with white fashion consumption as the main demand, and the overall consumption grade is higher. Except for the black-and-white daily use products, most of them are white high-end products, such as wigs and clips. Send and so on. Although the impact of the European debt crisis on the economy, with the gradual recovery of the economy, market demand is expected to rise steadily in the next few years.

Billion Power Network has learned that in recent years, the total consumption of hair products and the total volume of imports and exports in Europe have also been expanding, but the growth rate is slower than that in North America. The average annual growth rate of hair products consumption in Europe from 2008 to 2012 is 12.65. %. In the next five years, the European consumer market will grow at a steady rate of 11%. By 2017, the total consumption of hair products in Europe will reach 1.94 billion US dollars.

In this regard, many cross-border e-commerce practitioners pointed out that the strong demand for hair products in overseas markets has brought opportunities to Chinese businesses. In fact, as a product that is often not valued by the public, wigs are not only popular in the US market, but also have great potential for development in the UK, EU and Africa.