Balabala and Senma's three children's wear brands collectively unveiled the 2015 Shanghai Clothing Expo CHIC

At the exhibition site, all professional and distributor customers expressed strong interest and strong interest in Balabala, and new brands such as Mini Balabala, Mongdodo, and Sarabanda. The stylish combination, diversified style, and excellent high-quality workmanship were "Romantic innocence" is the theme of the creative pavilion, all of which make visitors linger, frequently inquire and praise. In addition, due to the impact of on-site brand, product and professional performance of all personnel, compared with previous years, the guests had a more intense purpose in the negotiations, all of which extended their olive branches to the four major children's wear brands for further cooperation. Ballabala has been continuously focusing on consumer lifestyles, needs, and children's clothing market segments in the children's industry. In recent years, while the brand has consolidated the key brand Balabala, it has further realized the multi-brand operation mode, through the new children's wear brands Mini Balabala, Mongdodo and Sarabanda, to meet the growing demand for differentiated consumers. This model has also received a high degree of recognition from on-site visitors. Some professionals believe that the children's clothing industry has great potential for development in the future. Ballabala's brands and products have become industry benchmarks in the industry, so it is very optimistic about the market strategy of the children's clothing segment segmentation of the Semir Group. The brand recognition of new brands such as Mini Balabala and Mongdodo is based on systemic thinking while taking into account product professionalism, fashion and cost-effective operation.

Through the mature image of the terminal store scene, the four children's wear brands displayed the latest products in the spring and summer of 2015. While passing on the brand's global fashion vision and philosophy, they also let everyone feel that the product is fashionable, professional, and best-selling. Service and execution. In order to allow more visitors to learn more about the advantages and features of Balabala and other emerging brands such as MiniBalabala, Mongdodo, and Sarabanda, the on-site staff interpreted the market conditions and consumer characteristics of each brand with professional thinking, plain language, and patience. Brand positioning and product highlights, and detailed explanations of various brand operation models and models, etc., according to the questions of the guests or different needs, provide targeted value recommendations one by one, strong sense of investment services and professional personnel capabilities were obtained at the scene The guests' acclaim.

At the exhibition, many leaders also came to visit the exhibition. Gu Xiulian, former vice chairman of the Standing Committee of the National People's Congress, director of the Chinese Next Generation Working Committee, Wang Tiankai, president of the China National Textile and Apparel Council, and Chen Dapeng and Wenzhou Chang, vice president of the China Garment Association Leaders of the sea area, such as Peng Lihua and others, accompanied by Chairman Qiu Guanghe of Semir Group and Mr. Xu Bo, General Manager of Balabala, visited the exhibition area and expressed their expectations and unique insights to the children's clothing industry of Semir Group.