In recent years, the Chinese silk industry has developed steadily in terms of structural adjustment, scientific and technological progress, brand building, and cultural heritage. However, due to the superposition of various factors, the growth rate of China's silk production, sales profits, and trade exports have declined, and the industry has developed. Slowing down has caused some places to lose interest in developing the silk industry.
Yang Yongyuan, president of the China Silk Association of Silk Town International Silk Forum, stated that “the current positive factors of the silk industry are gatheringâ€. In his view, silk products are smooth, environmentally friendly, and have always been to satisfy the public’s pursuit of diversification and personalization. The important carrier for the demand for fashion and fashion, and still has a wide range of consumer groups at home and abroad, the future of the silk consumer market has great potential to be tapped. On the other hand, with the rapid development of information technologies such as the mobile Internet and the development and application of intelligent and informatized technology and equipment, the quality and level of the development of traditional labor-intensive industries are gradually being upgraded and improved, and the silk industry is now being realized by quantitative growth. Quality and efficiency changes. Therefore, as long as effective measures are taken, the silk industry can have a bright future. This view has also been recognized by the industry’s big coffee attendees. At the forum, participants conducted in-depth discussions on topics such as cross-border mutual benefits, nurturing craftsmanship, and “going outâ€.
Inheritance and Innovation - The Embodiment of Craftsmen's Spirit
Yang Yongyuan believes that at present, the country advocates the development concept of “innovation, coordination, green, openness, and sharingâ€, which is also the keystone for the domestic silk industry to adapt to the new normal economic development. Under the background of increasingly fierce international competition and the transformation of industry development power, the silk industry can only develop in coordination with each other; only cross-border innovation can continue to break through; only by consolidating the industrial base and nurturing “artisan spirit†can it be from “China "Making" has gradually turned to "China's creation"; only by actively adapting to the development trend of modern textiles, and constantly nurturing new kinetic energy, building new advantages, and expanding new space, the future development of the silk industry will become wider and wider.
When talking about inheritance and innovation, Xiao Yu, director of the Suzhou Archives Bureau, stated that the inheritance of the craft and cross-border innovation were achieved through the cooperation between the companies. At present, in order to restore and restore the bases, based on the technical data of the silk samples in the archives, the traditional silk crafts that are on the verge of loss are restored. The Suzhou Archives Office has jointly established 10 Suzhou traditional silk sample files with silk enterprises. Based on this, they jointly developed the palace lanterns, palace fans, and different attributes of Leno's products and derivative products, giving the old archives new life and new values.
Xu Ting, general manager of Suzhou Embroidery Mother Silk Co., Ltd. expressed his feelings about craftsmanship with his overseas knowledge. He said that among the ancient textiles that have been recovered from overseas auctions and lost to foreign countries, the robes used in ancient China were most shocking. The luxuriousness and exquisiteness of these collections of fabrics should be said to be difficult for contemporary textile craftsmanship. In the analysis of the robes, a dragon robe was measured against the production process that took seconds. It still takes two years to complete. From such a complicated process and a long production time, we can see that these ultimate crafts are pursued with life. This is the result that ancient craftsmen can do as a good thing to do in life. He said that Chinese people are now spending more and more, but rather than buying LOGO abroad, it is better to show the best things in China.
E-commerce platform - how to dig the brand value
Alibaba team member Ting Xiu, manager of T-shirt brand of Tmall Mall, explained the opportunities and challenges faced by the silk brand on the Tmall platform, and said that most of the silk brands on the Tmall platform are operating in the form of sales promotion. Did not really play out the value of silk's history, culture, and stories. She believes that silk itself is a very historical and cultural product. Once it is on the Internet, it becomes a picture and a price, and it is difficult to reflect its hidden value. Promotion has finally become its sales method. Ting Xiu said that the space for the enhancement of the value of silk products is enormous.
Hu Yufang, chairman of Suzhou Taihu Snow Silk Co., Ltd., expressed his troubles at the scene. She said: “Although the Taihu Lake snow silk is currently ranked among the best in the Lynx category, it has been plagued by low-price competition and encountered bottlenecks in development. What I’m worried about is how to use it if you do not promote sales. High-priced, high-quality silk products are sold?"
Ting Xiu has given her own advice on this issue: On the one hand, promotions can be done but not frequently; on the other hand, professional e-commerce planning companies can be sought to help integrate resources. Ting Xiu said: "At present, we have begun to focus on supporting some niche brands with very distinctive features. These brands have been verified and their market space, fan stickiness and follow-up services are all very good. Therefore, small markets that were easily forgotten before were The Tmall will focus on the following reasons, because the future of these niche brands will be very large."
"Going out" - can integrate resources to share dividends
At the meeting, the topic of “going out†triggered heated discussions among the guests present. Yu Kangzhe, general manager of Jiangsu Yujiu Silk Co., Ltd., said that in recent years, in the face of a large area of ​​local silkworm farmers destroying mulberry and returning land, no one succeeds, labor costs, raw material procurement costs, logistics costs, agricultural costs, etc., are high. No choice but to go abroad to purchase silkworm cocoons. However, logistics costs are high and customs procedures are cumbersome. Foreign silkworm cocoons do not have a large price advantage over domestic cocoons. “In 2012, we built a silk factory in Uzbekistan, using the advantages of the silk factory to select good raw materials for import into the country, and other raw materials for processing silk fabrics. As a result, logistics costs have been greatly reduced. Despite the introduction of both countries in 2013, Raw materials are not allowed to export, semi-finished products can be exported, but there are still many advantages to go to Uzbekistan, such as low production costs, almost negligible energy consumption, no environmental protection costs, low land costs, high quality of personnel, the natural environment conducive to sericulture Of course, there are also problems in terms of language, policy understanding, foreign exchange control, etc. But summing up our successful experience and failures, we believe that companies 'going out' can seize opportunities, integrate resources, and share dividends,†said Yukang Zhe. .
Watcharee, Investment Consul of Thailand’s Consulate General in Shanghai, said that China’s silk is very famous in the world and its quality and product design are also developing rapidly. Therefore, Thailand hopes that high-quality Chinese silk companies can go to Thailand and Thailand will provide a series of Investment incentives to attract Chinese silk companies to invest in Thailand.
“Chinese silk and Thai silk have commonality on the one hand, but on the other hand, they also have great differences. In particular, raw materials, Thailand is a color glutinous rice. This glutinous layer is relatively thin and the craft is basically based on traditional handicrafts. In terms of efficiency, there may be room for improvement in terms of efficiency, and there is more room for improvement in terms of technological transformation, new processes, and new technologies, etc. Then, China’s 'going out' and what benefits can be achieved by setting up factories in Thailand? On the greater level of promotion?†Ling Lanfang, chairman of the Zhejiang Silk Road Group, pointed out some doubts about the silk companies setting up factories in Thailand.
In response to these concerns, Watcharee stated that Thailand will arrange business matching according to the requirements regarding raw materials and subsequent processing companies supporting the products. Thailand has hand-processed silk, but some also rely on machines for silk production. Watcharee expressed the hope that China's high-quality manufacturing companies will export related products, including silk weaving machinery products, to Thailand.
“The great challenge for silk fabrics is the invention of rayon, which poses a great threat to silk in terms of the price of production. For example, 1 kg of silk has almost the same texture and texture as 1 kg of rayon, but The production of one kilogram of silk is 71 euros, while the rayon is only 15 euros. Where is the future of silk fabric?†said Federrico Boselli, Italian fabric manager of the Boselli family. To be unique, there will be a need to find you." He said that Posselli is currently developing a new fabric that can use this special fabric, even if there are unsatisfactory prices. You can get a bigger market through better usability.
"The current use of oriental elements in Chinese silk design is not enough. What kind of oriental elements do we use on the international stage to allow some international brands to recognize the oriental elements and thus apply more internationally to the design of fabrics?" Zeng Fengfei Zeng Fengfei, the founder, expressed some confusion from Chinese designers.
Federico Poseli said that China's fabrics should be presented in a more modern and more international manner. On this basis, the elements of China will be further used and used, which will help develop the international market. Of course, it is very important that you cannot lose the spirit of Chinese elements and Chinese design, otherwise you will lose the original intention of promoting the Chinese silk industry.
Zeng Fengfei said: "As a designer, my design works must have heritage, details, and their own spirit and story, because I think only such a design can be more impressive."
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