Feng Niu Embroidered Ye Fengyue Yat Remold Modern Garment Ritual Sense

Established in 2016, PHOENIXEON YE is dedicated to developing and customizing international apparel companies such as high-end Chinese dresses, high-end Chinese ready-to-wear, high-end accessories and other oriental cultural products. Advocates the combination of Chinese traditional crafts and modern art. The hardest thing is that Niu Xieyi makes unique modern fashion on the basis of inheriting traditional skills.

PHOENIXEON YE? Niu Xiuye ​​clothing brand, take the country's treasure - Suzhou embroidery skills, Rongyue Yueya things in a stitch, the thorn stitching needles are embroidered workmanship is an outstanding embodiment. In terms of design, the ancient Chinese costume elements and ancient craftsmanship are combined with modern costume outlines. Classical embroidery arts are integrated with western-style classics to create high-end custom fashions. They break through traditions, have unique styles, and have unique crafts and collection values ​​that cannot be imitated.

PHOENIXEON YE uses elegant materials and integrates silk materials with modern blending technology. It includes high-end wedding series, high-grade Chinese dresses, and high-grade clothing. It is a collection of three different levels. At the same time, it also introduces the production series of men's and women's shirts. Shoes, handbags, scarves and other clothing-related products of different types. The brand focuses on high-end private customization as its sales model, highlighting personalized, distinguished, and stylish customized services, highlighting its unmatched skills.

[Q&A Phoenix Talk]

YISO CHENG, creative director of Niu Xieye, studied at the Tama Art University in Japan. Engaged in advanced customization work for 10 years. Participated in national large-scale conferences and costume design activities of multinational leaders. Designing high-end apparel products for celebrities, celebrities and politicians in the film and television industry. The design involved in industrial design, visual arts and other fields. In 2014, he was invited by the APEC Organizing Committee to participate in the design of foreign leadership and apparel.

Creative Director YISO CHENG

PHOENIXWEEKLY LIFESTYLE=P

P: Use one word to describe the Niu Xie Ye?

YISO: New Chinese Fashionism

P: The theme, highlight, and source of inspiration for this show?

YISO: The theme of this year is "Nero". The word "Ni" is taken from the neon in the brand, representing gorgeous and colorful. "Ro" is one of the fabrics selected for this year's conference. The biggest highlight is the use of a variety of Chinese traditional fabrics such as: Rob, Zhang Rong, Su Jin and so on. At the same time, China's traditional craft - embroidery was added to make this theme even more clever. Inspired by the famous painting writer - Ms. Qian Ling Ge's paintings (the sound of flowers). Highlight the integration of modern painting art with new Chinese-style modified clothing.

P: What is the idea or spirit of Niu Xieye?

YISO: Create a new Chinese classic.

P: What are the plans for the future of Niu Xiuye?

YISO: In the fashion industry, there is nothing more than a high-level customization that best reflects the spirit of craftsmen. Therefore, in the future, Niu Xieyi will continue to uphold the “artisan spirit”, with the highest level of design and more refined and perfect presentation. With the most focused attitude, the brand's design concept “New Chinese Classics” is inherited and promoted.

P: How does Niu Xiehui reflect the trend of autumn and winter?

YISO: Embroidery craft, fun silhouette, solid color return,

P: How to understand the relationship between fashion and life?

YISO: Fashion and life are inextricably linked. Fashion involves all aspects of life such as clothing, diet, behavior, living, and even emotional expression. As a fashion practitioner, I think we should perceive fashion and create beauty from the details of life.

01, show arrangements

Saturday, March 18, 2017, 5 pm

Address: O Beach, OCT Harbour, Happy Beach

02, brand static exhibition hall

March 18-23, 2017

OCT Hua Art Museum

Address: 9009 Shennan Road, Nanshan District, Shenzhen

Let us remind you

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Today, PHOENIXEON YE? Niu Xie leaves with you for Shenzhen Fashion Week

Please make a reservation for the QR code below.

Enter the appointment registration and click on the show reservation.

March 18, 2017

PHOENIXEON YE? Neon Leaf

A show field

Opening time 17:00

Tips: Deadline for booking on March 10, 2017