On the afternoon of March 23, Chen Dapeng, vice president of China National Textile and Apparel Council and executive vice president of China National Garment Association, came to the Sunshine Group for investigation. Chen Lifen Sunshine Group chairman Sunshine Group in recent years, especially the development of brand building to the research team made a detailed report. Chen Dapeng Sunshine Group in the wool, apparel industry has fully affirmed the achievements made. It is understood that Chen Dapeng and his entourage visited Jiangsu Province for a period of 4 days. The CPC visited 8 enterprises to understand the current situation of China's garment industry in the context of consumption escalation. The production, sales and market distribution of enterprises and the impact of consumer upgrades on the development of enterprises, To adapt to the characteristics of consumer upgrades to take countermeasures and development strategies. "Sunshine is a flagship enterprise in the textile and apparel industries. Therefore, we put the finale of this research on the sunshine," said Chen Dapeng and Chen Lifen as soon as they met. In recent years, Sunshine Group insists on the product quality from top to bottom, has been a leader in China's wool clothing industry. The face of the current personalized, customized and diversified consumer trends, the Sunshine Group in technological innovation, intelligent promotion, personalized custom and other aspects of the positive exploration and attempt. Chen Lifen said: "In the current macroeconomic situation, many enterprises are in transition, adjustment and innovation, and I really feel the challenges and crises." According to Chen Lifen introduction, during the two sessions this year, she put forward a "centralized resources to promote intelligent manufacturing "I hope to give full play to the role of industry associations in the development of the industry to develop smart manufacturing standards, fostering industry-leading smart manufacturing enterprises. She said that the textile industry has its own characteristics of intelligent, hoping to cooperate with the equipment manufacturing enterprises, for the characteristics of the textile and garment industry, research and development of intelligent equipment, enhance the level of enterprise intelligence. Chen Li Fen said that my heart has always had a brand complex, therefore, we always adhere to the innovation as the lead, driven by intelligent manufacturing, and vigorously transform and upgrade the textile and garment industry, nurturing and forging a century Sunshine brand. Chen Dapeng fully affirmed the Sunshine has been the practice and achievements, he said, brand building is a long-term accumulation of the process, Sunshine Group in the process of building a brand, we must first do a good job of product positioning, to find a suitable marketing model, but the most The key is to make a good product. The advantages of products extended to the terminal, improve product cost, product design close to fashion, the only way to create a successful brand. He hopes that in the new round of technological revolution and industrial change, Sunshine insists on independent innovation and actively promote sunshine brand building. Sunshine must keep existing core competitiveness and must stabilize!
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