TechWeb reported on October 18th that according to the technology blog CNET, the smart jacket jointly designed by Google and Levi's has just been on the market for about three weeks. The denim manufacturer is already doing product iteration work and began to cooperate with Google to develop smart jacket 2.0.
The jacket features a touch-sensitive fabric that can be connected via Bluetooth, making it easier for cyclists to wirelessly control their electronic devices. Last year, Levi's released the product as part of a collaboration with Google's Project Jacquard, which incorporates touch technology into the fabric of the jacket.
On Tuesday, at the WSJD Technology Conference in Laguna Beach, Calif., Levi's CEO Chip Bergh said the two companies plan to add more features to the jacket, so users don't even need to pull out their phones to operate from start to finish.
“I was asked this question before – when did I know that this was a successful product?†Bergh said. “My answer is, I already know that this is a success, because through cooperation with Google, we have learned how to innovate.â€
He revealed that at some point in the creation of the smart jacket, the sleeves of a jacket caught fire. Google likes this situation very much. He is excited to say: "This gives us a problem that needs to be solved."
Bergh said: "We are now more likely to accept failure." "This is two very different cultures, but all have a common goal, and that is to solve the problem."
Bergh also talked about the benefits of Levi's as a long-term supplier to Amazon.
"They can attract the most attention," he said. “On the web, it’s important to focus on browsing.â€
Levi's is also trying to lead some of his innovations on the Internet. The company recently launched a chat bot on its website as a virtual designer.
It is understood that the smart jacket jointly designed by Google and Levi's integrates a multi-touch touch sensor for $350. The user can play/pause music, navigate, view text messages, etc. by sliding or tapping on the jacket cuffs. On the jacket cuff, the gesture sensor is embedded in a flexible tag that is wirelessly connected to the mobile device via microelectronics, which can be alerted by touch or light.
This jacket features denim and is free to clean after removing the cufflinks and is compatible with Android and iOS platforms. (open air)
(Editor: HN666)
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