Fashion changes life and life drives consumption. On September 21st, as an important part of the “Fashion Beijing†section of Beijing International Design Week and the only supporting exhibition of 2017 Beijing Fashion Week, the 2017 Fashion Beijing Exhibition was unveiled at the China Millennium Monument. This fashion Beijing exhibition will last until September 27th. During this period, visitors will be able to enter the exhibition free of charge, which will realize the city-wide linkage and the interaction of the whole people, making the city more fashionable and energetic.
With the theme of “Fashion, Creativity, Consumption and Greenâ€, 2017 Fashion Beijing Expo focuses on the infinite charm of multi-dimensional integration of craftsmanship, creative creation, fashion industry and brand culture, and creates an “immersion†of show, exhibition and sales. The commercial innovation platform, so that the "design works" into "market goods", so that fashion, culture, fashion and other elements immersed in consumer awareness, and ultimately achieve consumer purchases. The exhibition is divided into e (clothing) fashion exhibition area, boutique fashion exhibition area and creative art exhibition area. More than 30 brands, designers and studios participated in the exhibition.
e (clothing) fashion show to explore the new way to buy a new retail model
As an important measure to condense the original design talents of Beijing-Tianjin-Hebei, Beijing-Tianjin-Hebei outstanding designer works will be held in the Phoenix Center of the 2017 Beijing Fashion Week to hold the “Fashion Beijing-Tianjin-Hebeiâ€---------------------------------------- The works of the outstanding designers at the press conference interpret the outstanding designers' understanding of fashion and life attitude through the costumes and costumes on display at the scene, and help the Beijing-Tianjin-Hebei garment industry to create the right to speak in Beijing, Tianjin and Hebei.
Good student children's wear brand, with candy-colored light down jackets as the main series, the style is simple and generous, children are comfortable to wear, and cast a high-end children's wear brand with a sense of the times and oriental art.
The snow lotus hand-made contest exhibition, the creative work that combines the cashmere hand-knitting technique with the design art innovation, highlights the inheritance and exploration of the hand-knitted craft culture, and further promotes the promotion of the concept of natural yarn weaving with the cashmere as the core material. In turn, it will inject new vitality into the innovation and extension of the Chinese cashmere industry.
Fashion brand exhibition promotes popular publishing brand commercial landing
Selected outstanding commercial brands from participating in the 2017 Beijing Fashion Week popular release brand.
The simple shape of the "Snow Lotus" brand is complemented by the long lines of knitted cashmere texture, and the artistic charm of the urban woman.
PURETOUCH is committed to transforming intangible fashion style into tangible clothing and apparel. By dressing people's mood and using colorful products, young people who are new to the workplace are brave enough to overcome difficulties, get out of their inner confusion, and persist in their positive beliefs. Sunshine attitude.
The innovation of the Tiantan brand on the basis of inheriting the traditional Chinese culture style also expresses the spiritual needs of modern business men in pursuit of individuality and high-quality life.
The Tongniu brand's autumn and winter 2017 products, with the theme of “naturally healthierâ€, reflect the humanistic feelings of caring and caring. This season's new styles are rich, and new series of products such as Shu bombs and velvet cotton are introduced. They have both warm and beautiful colors and textures, as well as fresh and elegant styles and collocations. They have both natural and natural fabric touches and bright and vivid prints. Style to meet people's fashion and health needs.
The gretton green code brand integrates R&D, design, production and marketing into one. It develops green ecological products and promotes green marketing as a concept, and promotes harmony between human beings and nature. It is a life attitude that cares for the ecological environment and cherishes the human homeland. The Green Code brand continuously improves the stability of natural colored cotton products, vigorously develops green eco-textiles with scientific and technological content, and enters fashion with a new model of “green, healthy and ecologicalâ€.
It is worth noting that as the holder of the Gretton Green Code brand, Beijing Tiancai Textile & Garment Co., Ltd., with its strong research and development and design strength of green textiles, became the first batch of licensed manufacturers of the 2019 Beijing World Expo. The company's research and development of the bronzing emblem round neck T-shirt, emblem POLO collar T-shirt and emblem hat and other image products, the traditional Chinese embroidery and other modern and personalized hot stamping, hot silver process organically combined This series of products not only has an external fashion temperament but also has an inner oriental cultural context, which combines oriental charm with modern science and art, fully embodying the design spirit of Chinese elements and the world.
Creative Art Exhibition focuses on the spirit of innovation and creativity
Xiong Shizhen inherits the unique craftsmanship and integrates it into the brand's creative enthusiasm and achievements. It has also become the first professional studio in China to display çç… works, spread çç… culture, reproduce çç… crafts, and also the first to be advanced. The custom concept is a customer-oriented studio that includes a high-end watch dial, a variety of enamel jewellery and artwork for viewing. The factory enjoys a good reputation both at home and abroad for its R&D advantages, superior quality and strong cultural and artistic taste, and has formed a well-known “Gyeonggi†brand. Many classic products are presented to the foreign leaders as national gifts, and are also well received by domestic and foreign cloisonne. Lovers, collectors, and industry insiders.
Yiyi Fashion Design R&D Center has become a professional organization dedicated to independent designer brand product research and development services, providing independent designers with one-stop accessories, sample development, proofing and small batch production, sales channel docking, exhibition, Exclusive services such as showroom and fashion week.
The New Media Technician College adheres to the goal of providing high-skilled personnel education and training for the economic development of the capital, with the core of cultural and creative talents as the core, and the cultivation of high-end service talents as the foundation, forming a new media application professional group as the main body and supporting aviation service technology. The professional group structure has built a professional pattern that meets the needs of the capital industry and regional economic development, and the traditional superiority profession and the modern emerging profession.
Through the photographic lens, the Fashion Beijing Photo Contest focuses on the “Beijing Fashion Week†series of activities; it records the charm of Beijing and Art Beijing from multiple angles.
The combination of Jingxiu skills and modern design reveals the beauty of fashion culture
It is worth noting that in this fashion Beijing exhibition, there is also a non-material cultural heritage inheritor - Jingxiu master Yu Jing and the Jinggong Group jointly developed a fusion of cultural and fashion works. As one of the “Yanjing Eight Mustsâ€, Jingxiu is an ancient Chinese traditional embroidery technique. In 2014, Jingxiu was approved by the State Council to be included in the fourth batch of national intangible cultural heritage. In cooperation with the Jinggong Group, the Jingxiu women's haute couture products have been introduced into the costumes through delicate design, or as a clever combination of accessories into the costumes, and strive to combine national culture, art and fashion. First, promote the development of advanced customization with cultural priority. In the future, on the basis of the introduction of fashion clothing and apparel products, we will also introduce high-end customized products such as fashion household items and fashion handicrafts, which will be integrated into the “Beijing Embroidery†elements, and gradually become a high-end custom made with rich cultural flavor, elegant taste and rich product variety. Brand.
The Raymond 1940, a high-end custom brand of the Jinggong Group, combines western-style cutting with traditional Chinese handicrafts. The design style is innovative and simple, focusing on fabric quality, hand-crafted details and beautiful patterns, showing the gentleman charm and multi-fashion of men. To create a personalized clothing that blends the essence of Eastern and Western cultures.
According to reports, 2017 Fashion Beijing Exhibition actively implements supply-side structural reforms, closely monitors market demand, actively responds to the consumption structure of apparel apparel market, pays attention to original design, pays attention to fashion creativity, pays attention to green consumption, and integrates fashion culture and creative design resources. The seamless docking of the online exhibition line has not only satisfied the commercial landing of the brand, but also enabled consumers to obtain consumer products with creative design and cultural connotation.
In addition, at the Fashion Beijing Exhibition, the highlights of the Beijing Fashion Summit Forum, the opening ceremony of the Beijing Fashion Week, and the release of the brand's fashion trends will be broadcast in a loop, thus achieving the simultaneous linkage of fashion Beijing exhibitions, fashion summit forums and fashion trends. While visiting the exhibition, the audience appreciates the visual feast of fashion and culture to promote the concept of fashion consumption.
2017 Beijing Fashion Week invites partners such as real estate, finance, auto, 3C, fast-moving, cosmetics, tourism and various business platforms to create a win-win situation and create a Beijing fashion card together.
Editor in charge: Xu Yuehua
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