Break 4 million in 4 minutes! Senma E-Commerce double 11 full day performance over 821.9 million

Mr. Qiu Guanghe, Chairman of Semir Apparel, visited Senma E-commerce Company

Breaking 4 million in 4 minutes and breaking 200 million in 9 minutes... With the double 11 o'clock hour hand, the number on the large screen of Summa's e-commerce data has soared, breaking through 400 million in sales within one hour. At 12:48 on the afternoon of November 11th, it broke the sales performance of 650 million yuan for the double 11 all day last year, and finally ended at 29.2 million yuan on November 11 at 24:00.

Among them, both Summa and Balabala’s single-store performance exceeded 300 million yuan, and Balabala continued to lead the children's wear industry, securing the No. 1 position for Tmall Kids with 320 million yuan. Mini Balabala, who had just spent a year on the line, participated in the Double 11 for the first time, and was successfully ranked 18th in the T-Link children's wear. It was the biggest dark horse in the 11-year-old Simetsu E-Commerce this year, which cast a heavy shadow on the children's business section of Summa Group. One stroke.

It is worth noting that this year, the Double 11 Senma E-Commerce ushered in one of the oldest employees: Qiu Guanghe, Chairman of Sima Fashion. He visited e-commerce headquarters and personally inspired e-commerce employees to witness the birth of exciting data with employees.

Earlier, Qiu Guanghe talked about the five-year development plan for the 20th anniversary of Semir in 2016, and put forward the goal of “Serima’s target of reaching 80 billion in retail by 2021, a market value of 100 billion, and a revenue of 50 billion”. He dismantled the "big target" into a billion-dollar apparel industry that went hand in hand with e-commerce, children, clothing, and investment. This time, Shuang 11 Qiuguang personally visited the e-commerce business to encourage e-commerce companies to feel confident and bold. This made it easy to see the courage and determination of Summa apparel in advancing industrial restructuring.

For the performance of Sendai Shuang 11, Sima Electronics General Manager Shao Feichun concluded: Thanksgiving is a great era, this year's double 11 theme is a double 11 happy, this happiness not only from the performance gains, but also because the double 11 greatly enhance the team coordination The ability to allow older employees to have more experience and training a group of new people. At the same time, it is even more important for our consumers to buy genuine good-quality products from the Dual 11 and experience the joy of shopping. This is also the best interpretation of our “Encouraging Lifestyle with Fashion” by the Semir e-commerce company.