"Cultivate education, help people." If today's art has a broader experimental space beyond mainstream values, then the artist's pursuit is undoubtedly "Fine Art." The purity of "pure art" lies in the constant withdrawal of the ontology of art. Today, it has become a type of elite culture, and it is no wonder that viewers often “don’t understandâ€. In the first-tier cities, a large number of artists, scholars, media, collectors, art galleries, and art dealers live here, and “pure art†has the space on which it depends. In the past ten years, the wave of art museum construction has gradually spread from first-tier cities to second- and third-tier cities. Art projects have penetrated into districts and counties, even in the countryside, and have blossomed throughout the country.
The "T20+ Jiashan Art Summit" held not long ago puts this issue in front of us again: What should be done outside the central city? Looking back at local art projects in recent years, “Wuzhen International Contemporary Art Invitational Exhibitionâ€, “Dongguan Daoyi Art Festivalâ€, “Guizhou Longli Art Season†and “Sichuan Anren Biennale†all attract the attention of the industry with distinctive features. Unlike the central city's pursuit of “pure†art, local art projects often carry more “use†of art.
As an art project hosted by OCT Real Estate, the Anren Biennale has a clear goal. The curator Lu Wei straightforwardly introduced his ideas: we just want to consume these big IPs. OCT Real Estate has very mature experience in the cross-border field of art and business. As early as the 1990s, the construction of Shenzhen He Xiangning Art Museum may be the earliest attempt of the Chinese private art museum. Subsequently, the operation of Shenzhen OCAT became a pole on the southern art map with its serious idea of ​​running exhibitions. With the expansion of OCT real estate in the country, art projects have become the standard of the community, and as a non-profit academic institution supported by commercial real estate companies, the operations of Shenzhen, Xi'an and Beijing OCAT have their own characteristics and become the indicator of the industry. Art institution. Sichuan Anren seems to have a natural connection with art. Anren is the hometown of the big landlord Liu Wencai, and the birthplace of the famous group sculpture "Receiving the House" story. In the list of participating artists in the Renren Biennale, we can easily find Xu Bing, Sui Jianguo, Wang Guangyi, Zhang Xiaogang, Prospect, Zhou Chunya, the big names in the art world. It is undoubtedly a reliable way to advertise the specifications and heights of real estate with high-profile biennales.
Also in the big IP is the Wuzhen International Invitational Exhibition of Contemporary Art. Abramovich, Damian Hirst, Tochigi Chisong, Bill Orvila... This list looks even more shocking, and curator Feng Boyi has received attention. Under the strong promotion of the local government, Wuzhen has built a strong cultural image from many levels in recent years. The Wuzhen Drama Festival may be the most well-known brand. The International Contemporary Art Invitational Exhibition will undoubtedly add a lot of points. The 2017 World Internet Conference will be held here to bet the world's media attention to this small town in the south of the Yangtze River. For Wuzhen, high-profile art exhibitions are undoubtedly an important part of the systematic local culture construction.
The Daoyi Art Festival in Dongguan and the Longli Art Festival in southeastern Yunnan can be seen as typical examples of official art events. How do the unknown remote areas shape a clear cultural image? Contemporary art offers a recipe for it. The Taoist Festival uses a variety of ways, such as video, performance, and art on the shelf, to create and display contemporary art through the use of local granaries and factory spaces. It has become a carnival for artists to create in the local area. In contrast, while the Longli Art Season takes into account the construction of local image, the consideration of artistic function is more specific. In the native agricultural society, contemporary artists from all over the world are invited to create works in the local area. The open perspective marks the ambition of local cultural construction. In the process of selecting artists, I have a standard, that is, artists who do not choose the city carving system. Because they have a set of 'right' standards.†Adhering to art intervention The concept of the village, the Longli Art Season, while satisfying the construction of local cultural image, and taking into account the sustainability of art projects participating in local cultural and ecological construction, can be described as a typical example of success.
Art as a strategy for local cultural development, this time "T20 + Jiashan Art Summit" also provided us with a new idea. Unlike Wuzhen, which is located in the south of the Yangtze River, Jiashan, a 20-minute drive from Shanghai Hongqiao, is famous for its ancient town, Xitang, which cannot avoid the influence of Shanghai. Due to its special geographical location and convenient transportation, Jiashan has absorbed Shanghai's logistics, warehousing, electronic processing and other spillover industries, and has become an industrial new city with a beautiful environment. Wang Yifei, the chief curator of the summit, interprets the theme “膺·未æ¥â€ as the responsibility and responsibility of art creation for culture, and hopes to explore the relationship between “art and modern lifeâ€. The special location advantage puts forward specific requirements for Jiashan's art project. It is different from the most avant-garde art forms in Shanghai and Hangzhou, and cannot emphasize the role of traditional culture in urban development. The Jiashan Art Summit has become a new attempt to build an artistic ecology in the Yangtze River Delta region.
The gradual deepening of art management practice presents “art†as more and more layers. "Art" can be either pure or practical, and it does not contradict business. The question of "good art" means a diverse and rich standard outside the central city. At the other end of Chinese art participation in the construction of world art history, letting more people enjoy and experience the charm of art may provide us with a perspective to re-examine "art".
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