2018 is the fortieth anniversary of reform and opening up. The forty years of the turmoil not only made the Chinese economy take a chance in the great changes, but also prompted many private enterprises to embark on the wave of reform. Shanshan Holdings (hereinafter: Shanshan) is growing up in a torrent of reform and opening large-scale private enterprises, over the years through constant transformation and upgrading of development and growth.
"Forty years of reform and opening up, the country's development environment is stable. It is equivalent to every entrepreneur getting a capital, this capital is not money, but more important than money." Shan Yonggang Chairman of the Board of Directors Zheng Yonggang on the "China Times" The reporter said that Zheng Yonggang, who is a soldier, seems to understand the meaning of peace more than ordinary people.
In 1976, 18-year-old Zheng Yonggang joined the army after graduating from high school. Although the time was not long, the military's determined style was deeply imprinted in Zheng Yonggang's heart. Even if you go to sea to do business, its personal and corporate style is still very popular. From the clothing giant to the new energy leader, from the industrialist to the capital master, and dare to be the first "eat crab" Zheng Yonggang has the entrepreneurial spirit of adventure.
Chinese clothing leading brand
In 1985, Zheng Yonggang, 27, was sent from the county foreign trade department to the factory of the county textile factory. In an extremely difficult situation, Zheng Yonggang worked for three years and became an advanced producer of the textile department every year. Later, due to outstanding performance, Zheng Yonggang was transferred to the Dagang Garment Factory. This factory has replaced three directors for three consecutive years. It is already a difficult enterprise that is insolvent and insolvent. No one will think that Zheng Yonggang will realize Shanshan in the future. The birthplace of legends and wealth dreams.
After investigation, it was found that the problem of the Danang Garment Factory was not the production equipment and employees, but the traditional production and operation model. Due to limited export processing fee, can only do eight to nine months a year, the remaining time the machine is idle. In addition, equipment and financial costs are high, resulting in continuous losses. At that time, after Zheng Yonggang took over the factory, he decided to take a different approach, branding and domestic sales.
In 1989, Zheng Yonggang founded the Shanshan brand and began to rush into the suit industry. With its high-quality, stylish and sophisticated production, Shanshan has grown into a leading brand of Chinese clothing in a short period of time. Initially, Zheng Yonggang had no money to do domestic sales, and it was convenient to use the window outside the department store to make a layout with foam plastic to promote the Shanshan suit. Without fabrics, we will directly negotiate development with fabrics and accessories companies. In March 1990, Zheng Yonggang borrowed 30,000 yuan to go to CCTV to advertise and create a reputation. Before that, there had never been a clothing company advertising.
A TV commercial slogan "Shanshan suit, not too chic" made Shanshan a hit in the country. "What I did was one thing. I changed the original production factory into a business-oriented company and did it with business philosophy." Zheng Yonggang told reporters. In the same market, others do production, Zheng Yonggang does business; others do OEM manufacturing, Zheng Yonggang creates brand. In Zheng Yonggang's view, the dimensions are different and the results are naturally different.
Affected by the tide of reform and opening up, Shanshan developed at an incredible growth rate and pushed the small factory located on the coast of the East China Sea to the tide of the times. In the past 30 years, Shanshan has gone from being a product to a brand, and has turned from a Chinese clothing leader to a new energy field. Every transformation and transformation is in the same breath as China's economic development. The most surprising thing is that the industrial label of Shanshan is now the world leader in lithium-ion materials, and has become the world's largest producer of lithium battery materials for cathodes, anodes and electrolytes.
The cross-border transformation of such adventures stems from Zheng Yonggang's keen and innovative spirit. In Zheng Yonggang's view, the key to successful transformation and upgrading lies in constant tossing. Only by continuous innovation and constant change, can enterprises have vitality and youth. At the same time, enterprises must standardize their operations, especially the establishment of a scientific modern enterprise system, and improve the risk control system, so that enterprises can move forward steadily. It is this transformation and institutional concept that has enabled Zheng Yonggang to achieve a leap in life and become a representative of a small number of private entrepreneurs who have crossed multiple industry cycles and led the development and growth of enterprises.
Thought transformation
Now Shanshan has no longer needed Zheng Yonggang to continue to speak for the first brand of Chinese suits. Zheng Yonggang has shifted his focus from clothing to new energy. In 1997, the consumption demand of Chinese nationals at that time was still in a state of rapid growth, and the development of the Chinese clothing market was in full swing. However, during the period of the fastest growth of the apparel industry, Zheng Yonggang saw a latent crisis. China wants to “enter the customsâ€, and the opening of the country will mean that a large number of foreign brands will flood into the Chinese market, and the brand power of Chinese companies cannot compete with them.
"I foresee that this company is dying and must find the next industry with explosive growth." Zheng Yonggang said with a smile. In the face of foreseeable latent crisis, Zheng Yonggang resolutely chose to rush and retreat, leaving Ningbo to move to Shanghai, looking for the second outbreak of Shanshan - lithium battery materials.
At the beginning of 1999, Zheng Yonggang, who had thought about the two-year transformation, accidentally came into contact with a technology that excited him - the production of lithium battery anode materials. At that time, China's anode material was only a 863 project undertaken by the Anshan Thermal Energy Research Institute, and there is still a long way to go from industrialization. "I am not a scientist, I don't know technology, but I can smell this is the best thing in the world in the future." Zheng Yonggang decided to take over the team and technology of Anshan Thermal Energy. In May of the same year, Shanshan signed an cooperation agreement with Anshan Thermal Energy Research Institute. Shanshan took the capital and Anshan Thermal Energy Research Institute to jointly establish Shanghai Shanshan Technology Co., Ltd. with the technology of “mesophase carbon microspheresâ€.
Shanshan technology to "negative electrode material for lithium ion batteries - mesophase carbon microbeads" Preparation of technology, and thus developed a series of new material, a lithium ion battery having a proprietary product. It was officially put into operation in 2001, ending the technical blockade and market monopoly of Japan's lithium-ion battery anode materials and promoting the development of China's lithium battery production industry.
Zheng Yonggang seems to have good luck, and Shanshan’s new energy confusion has turned into a turning point. In 2007, the emergence of the first generation of Apple mobile phones detonated the initial explosion of the global lithium battery industry, Zheng Yonggang finally ushered in the dawn. Smartphones have driven the revolutionary process of 3C products as a whole, and lithium batteries have become popular. In 2008, the lithium battery industry entered the first phase of the dividend period. In 2014, electric vehicles started and the industry entered the second phase of the outbreak. According to national planning, by 2020, China will achieve an annual production capacity of 2 million new energy vehicles. The number of new energy vehicles in China will reach 5 million units, and the market potential is huge.
Up to now, Shanshan has become the world's largest supplier of lithium-electric materials. The production and sales of cathode materials are the highest in the world. The production and sales volume of artificial graphite for the negative electrode is the first in the world and the second in the world. Shanshan also completed the most beautiful jump in the history of development - from clothing to the new energy industry. Shanshan still maintains a high growth trend in the new energy industry. The positive and negative poles are advancing rapidly. The construction of two hundred thousand tons of bases is started. The photovoltaic solar energy continues to exert strength. The PACK battery pack and energy storage business are rapidly expanding. The global new energy leaders have begun to show their strength. . On February 3, 2018, Shanshan’s “100,000 tons of lithium electric power battery material Changsha base project†was held in Changsha High-tech Zone. The 100,000-ton integrated factory of Shanshan Negative in Baotou was officially opened in August 2017. establish.
For the future development of Shanshan's new energy industry, Zheng Yonggang is full of pride. "In 2018, Shanshan's top priority was to concentrate resources on making bigger and stronger new energy business, increase R&D investment and capacity expansion, lead the development of industry technical standards, establish overwhelming capacity advantages, and form a strong core competitiveness." Zheng Yonggang To reporters, Shanshan will also speed up the layout of the upstream and downstream of the new energy industry, give full play to Shanshan's dominant position in the material end, and strengthen joint ventures with world-leading companies. A major shift in the industrial development model to achieve rapid and healthy development.
In Zheng Yonggang’s plan, this dream has become within reach with the continuous development of Shanshan’s new energy industry. “We still have to work hard to make a sigh of relief for China’s high-tech industry and lay a solid foundation for the long-term development of the company. basis. "in addition, Zheng Yonggang said, whether in clothing or in the field of new materials, Shanshan purpose is to enhance corporate value for the country, continue to create value for the community to become a respected national business elite.
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