BOY LONDON at 2019 INNERSECT

From December 6th to December 8th, 2019, Shanghai, the international trend culture pioneer INNERSECT global trend exhibition was held in the New International Expo Center. The classic British trend brand BOY LONDON also landed in this exhibition. The new dynamic form explains the punk culture and the British trend. Many fashion influential people and punk culture enthusiasts have come here, staying and enthusiastically participating in the interaction, becoming a trend landmark of this exhibition.

BOY LONDON x INNERSECT booth panorama

The BOY LONDON adheres to the brand creed of “Born Subversion” and moves the “Rock Cube” to the scene of the INNERSECT trend cultural experience exhibition. It adopts the British industrial style, a simple frame structure, and integrates modern light and shadow technology. The fluorescent device matches the BOY LONDON classic eagle. The image creates a stunning and dazzling effect, which has become one of the most spectacular booths on the scene. The design of this exhibition will fuse the brand DNA of "punk, pioneer, and freedom", aiming to reshape the golden age of the hard-core rock trend in the 1980s through the fusion of visual and auditory, multi-dimensional collision of fashion and rock culture.

The most striking scene at the booth is the classic punk music vinyl record wall specially created by BOY LONDON for this event. Various classic vinyl records and the brand's classic LOGO logos are intricately displayed in a clever way, leading the influx of people in the city. Traveling back to the 1980s, reviewing the golden age of British rock culture and the growth and transformation of BOY LONDON.

Classic punk music vinyl record wall

BOY LONDON, as the originator of the British trend, has been deeply connected with punk music since its inception, and has become an indispensable part of the representative figure of the golden age of punk culture. In order to bring a better punk cultural experience to the influx of people on the scene, the booth also set up a vinyl record experience area. Each stopper can immerse in the most authentic British rock as long as he puts on headphones. The hustle and bustle of Punker. The lighting of "Rock Cube" will also change with the music to create cool effects. The dazzling colors and classic sound waves will erupt at the same time, and it will provide an excellent audio-visual feast for everyone.

Vinyl Record Experience Area

In-town hipsters experience vinyl records

BOY LONDON encourages every hipster to dare to tear off all kinds of labels given by life and release his own personality. During this experience exhibition, as long as you participate in the on-site award-winning interaction, take pictures and commend yourself for your punk spirit, you will be given a BOY LONDON limited oversized vinyl record bag to pay tribute to the classic punk and recreate the personality of the British trend.

On-site booth hot interactive scene

INNERSECT means "continuously crossing new paths, blending new life", and colliding with the spirit of BOY LONDON's brand of "born subversion, live for me", and seek a new boundary of the British trend. It is believed that in the future, BOY LONDON will also work with INNERSECT to explore the unlimited possibilities of British fashion, art, and punk culture, and create a wonderful future of British punk and trend culture.

About BOY LONDON:

BOY LONDON is a British pioneer clothing brand founded by STEPHANE RAYNOR in 1976. The BOY LONDON brand represents the spirit of "pioneer, freedom, and punk", and was born to protect people's concept of "subverting traditional 桎梏". As the originator of the tide brand, BOY challenged the traditional clothing industry with a subversive idea, from the initial niche continual rise to being accepted by mainstream culture.