On October 21st, 2018, a 20th spring and summer Shanghai Fashion Week GALALAND show with the theme of "MIRAGE" was staged at the Shanghai Old Shipyard Hall B! The free-spirited clothing brand Ying Choi, with the ultimate beauty, takes you there. A trip to the heart of a "mirage"!
Ying Choi brand founder and designer Cai Ying's most vivid brand is "travel"! She loves to travel, she crosses the mountains and waters, is obsessed with the unique local customs, and will be beyond the expected beauty of the trip. Incorporating into the design of Ying Choi, using fashion to retain the beautiful moments of travel, the fashion and the free and beautiful life art are perfectly integrated.
As Cai Ying said: "If I want to swim in the world, then I will become the most beautiful scenery in this world." Romantic sentiment became her annotation to herself, and it is based on this concept, she founded Ying The Choi brand also tries to change the concept of view-oriented and landscape-oriented in traditional travel, and proposes the concept of one person and one person. Cai Ying hopes that women who wear Ying Choi can pay more attention to their own beauty, and get rid of the cumbersome restraint with Ying Choi, pursue the freedom of spirit and thinking, rediscover the infinite possibilities, and reach the ultimate beauty. "The heart is the distance, life and dream." ".
In the spring and summer of 2019, Cai Ying took the fantasy scene of the mirage in the travel as a source of inspiration, with the theme of “MIRAGEâ€, on the illusory and awkward T-stage created by the lights, with luxurious beaded embroidery and exquisite handwork. Flowers, smudged silk, silky webs, and extravagant hand-crafted accessories to interpret the dreamlike image of a mirage, and imagine how elegant women should interpret in beautiful scenery. The unique beauty! The unconstrained collision of various elements, the perfect design of the outer structure and the inner structure form the beauty of the time and space of the Ying Choi 2019SS high-definition series.
The world-renowned model/Chinese supermodel Mo Wandan was once again invited to lead the models and perform the Ying Choi 2019SS GALALAND show.
Brand partner, Christophe Lemaitre, a top international jewellery designer who has worked as a DIOR senior jewellery designer, French Open trophy, and Queen of Jordan Crown, also attended the show. Esee heroic culture founder / chief agent, a million popular blogger CARRIE live broadcast, let this "MIRAGE" fashion show across time and space, into more people's hearts!
The romance of travel, the elegance of high-class cocktails, the leisure of daily life... The fashions of different cultures, different mindsets and different life scenes, interpreting in the same space, but following the guidance of the heart, walking in the exotic space of light refraction Go to any destination for your trip. The heart is far away, a lifetime of dreams. The direction that Ying Choi’s mind is pointing to is the “mirage†you crave!
Ying Choi hopes to become an important medium for the perfect experience of sublimation during the journey of women's body and mind. She can be the appearance of fashion, carrying the beauty and elegance of women; it can also be a word language or spiritual language, looking for it together, In the process of discovering and creating beauty, you will feel the beauty of travel life. Perhaps it is an ancient city building, perhaps a ship coming from the clouds, maybe a galloping horse and a passionate girl on the grassland... All the travels can be seen like a "mirage", spanning time and space, "refraction" in Ying Choi's fashion and theme social events are passed to Ying Choi's clients.
Ying Choi designer Cai Ying (left) and supermodel Mo Wandan (right) interviewed
When talking about interaction with users, Cai Ying said: "We will serve the niche customer groups of the top elites in the society, further improve the service experience, design and production system, and provide a series of themes around the clothing while providing basic clothing products. Travel and exquisite social event services. By creating an innovative and integrated platform for clothing + custom travel + social activities, customers can use clothing as a direct entry point and experience unique travel customization services and our valued social activities. Three products The service rooms are mutually symbiotic and accomplish each other, aiming to give customers a full range of beautiful feelings and experiences, increasing the customer's dependence on the platform, and displaying and sharing everything she is interested in."
The world-renowned model/Chinese supermodel Mo Wandan also revealed his love for Ying Choi and designer Cai Ying: "Mr. Cai Ying's clothes are really beautiful, and they can reflect the feminine beauty of the Queen and the women. Even if I have seen many designers, I still feel that Teacher Cai’s clothes can bring me different confidence. Therefore, every time Mr. Cai invites me, I will not hesitate to promise.†For this Ying Choi 2019SS "MIRAGE" theme show, Mo Wandan used the word "perfect" to summarize!
Every time, it’s all to be continued! Ying Choi 2019SS “MIRAGE†theme show, I hope this time, it will become your next stop for me!
Detail image
Tricks chart
A denim skirt with a solid color design will still look a bit monotonous, especially for young girls to highlight their fresh and youthful age advantage. It is necessary to add some fashion elements to enhance the fashion value. The cartoon cloth sticker elements are added to the jeans on the lower body. The embroidered cartoon cloth stickers add a bit of cuteness to the denim skirt, which looks fashionable and age-reducing.
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