Boutique exterior
Yesterday afternoon, the Ferrari flagship store in Shanghai Xintiandi held a grand opening ceremony. This is the fifth official store opened by Maranello Ferrari globally, and it is the only one in the Asia-Pacific region so far.
Bright shop, chic items
The Ferrari Shanghai store runs all Ferrari branded merchandise as well as exclusive souvenirs for the Gran Turismo, Formula One and F1 2003GA single-seater champions. The reporter saw in the store that there were thousands of products on display, including clothing series, leather goods, watches, car models made of real objects, toys and so on. The price of some items is embarrassing, perhaps Ferrari itself is synonymous with luxury, potential customers buy is the "heartbeat" feeling.
Schumacher 2004 championship car displayed in a shop
It is reported that Ferrari's Shanghai store was jointly invested by Ferrari and Chow Tai Fook Group in Hong Kong.
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