Tennis Brazilian Kurten launches fashion brand GUGA

GUGA: My name is the brand

Brazilian Kurten recently launched his own fashion brand GUGA. The three-time French Open champion will appear on the court next year with his own shirt. As a result, compared with Roddick, who is about to launch a personally-named perfume, and Federer, who already has a men's skincare product, Kuerten's creation of his own clothing brand clearly makes him appear more professional in the fashion industry.

Making clothes is not playing tickets

"When I first won the French Open Championship, I was wearing a blue and yellow jersey, wearing a hair band and long hair. My clothes and hairstyle became a sign. Since then I had this kind of Ideas.” Kuerten said that he wanted to create his own clothing brand. It was a long-term plan, and the reason why it has been until now that there is no suitable time and partner. "A lot of years ago, I didn't expect myself to have such a move. But as my age grows, my experience has increased a lot and I know how to allocate my time."

The current time of the three-time French Open champion is indeed more time. Due to injury and age reasons, Kuerten has gradually faded out of the ranks of first-rate men's singles players. Brazilians, famous for their golden curls and bright smiles, were once the best “red clay kings” for men’s tennis. He made three kingships in Roland Garros, and the ATP World Ranking was once the No. 1 throne, even more so in Brazil. As a national hero. However, since 2003, Kuerten, who suffered from deep injuries, has struggled on the court. The 27-year-old Brazilian still struggles in his favorite tennis game, but he also ranked in the first round of this year's US Open. Has fallen to 136th place.

However, Kurten still has extremely high popularity among fans all over the world, and it is precisely for this reason that Brazilians nicknamed “Guga” by the fans are confident in their own clothing brands. “My store will first open in its home town of Florianopolis, and then the brand will be further expanded.” Kuerten said that early next year, his brand will also enter major department stores in Brazil, in Rio de Janeiro and Sao Paulo will also open a store, depending on the sales situation, this brand may also appear in overseas markets. In order to create this brand, from the end of 2003, Kuerten refused to sponsor any clothing sponsorship, and invited his brother Raphael and designer Nike as a collaborator. "I want a long-term partnership. General apparel sponsors don't meet this requirement, and I don't want to wear their clothing for a contract." Kurten was satisfied that he can now wear the "GUGA" jersey Play on the court. In addition to tennis clothes, “GUGA” brand clothing has casual wear and beachwear. This is also because Kurten himself is passionate about surfing. The tennis series includes T-shirts, coats, socks, hairbands, and rackets. These are mostly men's clothes and look professional.

Despite the opening of the apparel business, Kurten said he hopes to make greater achievements in the tennis industry in the new season next year. "I spent a lot of time on the clothes, but I didn't want people to think that I was going to leave tennis. I had very tough training with the coach and the clothes would only bring me more motivation." It is learned that in order to Good preparations for the clay court season, Kurten decided to abandon the Australian Open next year, he will participate in the first game next season is the Chilean Open.

The tennis name brand became popular

Although “GUGA” brand clothing has made Kurten popularity rise again, it is not the Brazilian’s initiative to name products under his own name. In fact, from clothing to skincare products, many tennis stars have their own fashion products.

The most famous tennis star personal clothing brand was the “Aneres” brand created by Serena Williams. Not only did Serena always dress up on the court, but he was also very passionate about designing clothes on the court. “Aneres” is a homonym. Serena's name is Serena. In addition, her sister Da Wei is now accepting a professional fashion design study and believes that Venus’ personal branding will be seen in the future.

In terms of male players, not only did they not show weakness in this "named wave", but they were ahead of female players. Moana, a Spaniard, created his own “Moya” brand as early as in 2000. His Orange Flower perfumes are sold in more than 40 countries. Swiss king Federer is also a pioneer of fashion men. He launched a partnership with a Swiss company in 2003. His initials "RF" brand of men's fragrance series, including perfume, shower gel, aftershave and deodorant, known as "typical Federer flavor"; In addition, Germany's veteran tennis star Becker also showed himself in July this year The new clothing brand "BB Retro" has made its mark.