On August 20th, the "Original Design Leading Hair" sponsored by China Textile Industry Federation, Economic Daily China Economic Trend Research Institute, Tongxiang Municipal People's Government, China Wool Textile Industry Association and Tongxiang City Brothel Knitting Industrial Park Management Committee The high-end development forum of the shirt industry was held in the sweater town of Tongxiang City, Zhejiang Province. The industry experts, original design elites and small and medium-sized enterprises from all over the country started a heated discussion about the fashion upgrade of the textile and garment industry. Experts believe that the current focus should be on innovation of ideas, science and technology innovation, and mechanism innovation as the guarantee, continue to implement key breakthroughs, continuously strengthen the foundation of the fashion industry, and continuously improve the development quality of the wool textile industry.
From "innovative industry agglomeration, leading economic transformation" to "new kinetic energy, cloud wisdom", and today's "quality, brand, taste", the "high-end seminar on sweater fashion town" is the third. The change and evolution of the theme reflects the development direction of China's wool textile industry, and also shows the determination of the sweater town to move towards high-end manufacturing and fashion industry. At this symposium, participants discussed the fashion upgrade of the wool textile industry and jointly promoted the high-quality development of the sweater industry.
The transformation and upgrading of the wool textile industry is imminent
Why should the textile industry attach great importance to original design and attach importance to improving the design capabilities of enterprises? Experts believe that this is an inevitable requirement for the high-quality development of the industry.
The "13th Five-Year Plan" of the textile industry clearly states that it is necessary to further consolidate and enhance the advantages and status of China's textile industry in manufacturing and international trade, and to form a textile industry with innovation-driven development, improved quality and efficiency, obvious brand effect, and enhanced international cooperation. The development pattern, creating new advantages in international competition, and initially establishing a textile power.
"The most important sign of a textile powerhouse is that there is a good brand, and the design is precisely the soul of the brand." Xia Lingmin, vice president of the China National Textile and Apparel Council, said that the competition in the international market forces us to strive to improve our textile and apparel industry. Creative design capabilities, strengthen the protection of intellectual property rights, strengthen the core technology of research and development; the upgrading of consumption in the domestic market, the improvement of individualized demand, and the increasing demand for design by consumers. The new generation of consumers' demand for apparel textile products is more important to highlight the characteristics and personalization, which requires us to strengthen the design capabilities, especially to improve the original design capabilities.
Ye Dingda, deputy director of the Small and Medium Enterprise Bureau of the Ministry of Industry and Information Technology, said that improving the original design ability is an important way to promote the transformation and upgrading of small and medium-sized enterprises in the sweater industry, and to cultivate new growth points in the middle and high-end fields. It is an important link to enhance the core competitiveness of China's sweater industry.
The brothel is the largest collection center for sweaters in China and the most active area for sweater sales in the country. There are 14 garment trading zones and 4 supporting trading zones, with more than 10,000 shops. In recent years, the sweater industry of the brothel has been responsive to market demand, constantly promoting transformation and upgrading, functioning from warmth to fashion, transforming from large-scale to individualized in production mode, and leading the fashion from occupying the market in the main direction. Transformation. The industry generally believes that the fashion industry will bring great potential and good development prospects for the new round of development of the brothel.
Shen Jianhua, chairman of Zhejiang Huaxin Industrial Group Co., Ltd. believes that the development of sweater industry and the development of garment industry have entered a period of fierce competition. If they do not innovate, they will not be able to push to the market, and they will not be able to win more customers without innovation. Innovation is the decisive force in the development of the sweater industry. Original design and intelligent manufacturing can drive the optimization and upgrading of the entire industry chain. However, it is not enough to rely solely on intelligent manufacturing. Intelligently manufactured products must rely on original design.
“The core of the brand is to solve the problem. It is necessary to think about what problems the brand has solved for consumers and society, and what social value has arisen. If business wants to go far, it must focus on value creation.†Haitao’s creative general manager Sun Haitao believes that "Brands" can be divided into products and cards, and only good "goods" can form a "brand" with a reputation. First, determine what kind of category to make, what is the positioning of the brand. The second is quality. To be good quality products, we must have the concept of environmental protection and health. The third is taste, the clothing should reflect the unique taste, or the sense of design, or the sense of honor. It is very important for the brand to spread through the “mouth†and form a good evaluation.
Build a platform to gather original design talents
Without good talent, original design can't be talked about. Experts believe that the textile and garment industry must actively "go out" and take the initiative to "please come in" and continue to build a platform for trade negotiations, exchanges and cooperation for designers, enterprises and businesses.
Xia Lingmin said that industry associations should increase their efforts to cultivate design talents and promote all aspects of society to cultivate the design talents that are urgently needed for the development of textile and garment industry. This is the fundamental factor for the improvement of industrial design capabilities. Today's brothels are shifting from “brothel manufacturing†to “brothel creationâ€. The brothel integrates industrial resources by actively introducing excellent original design forces at home and abroad. At present, more than 100 original Shenzhen team members are stationed in the brothel sweater business park. The combination of design, factory and market provides more help for the sustainable development of the brothel sweater industry.
"Original is a powerful lever. The brothel can use the original lever to incite the huge 'planet' of the fashion town." Chen Wei, the original general manager of the European Street, said that the original can promote the upgrading of the brothel sweater. At the same time, it can help to achieve a qualitative leap from “brothel manufacturing†to “brothel creationâ€.
In recent years, the brothel sweater business park adheres to the innovation and development, and continuously aggregates the resources of the original brand. It initially presents the original development of the Expo Center as the carrier, the operation management team as the core, and the original development of the integration of excellent designers and fashion buyers. The pattern provides a strong impetus for the high-quality development of the brothel sweater industry.
Sun Shifang, dean of the China Economic Trends Research Institute of the Economic Daily, suggested that local original design should listen to three voices: one is the voice of the market, that is, the voice of the consumer; the other is the voice of the industry chain, and the industry chain is the flow of information. The complex system of commodity flow formation can only produce stronger competitiveness if the design is placed on the industrial chain. Third, it must listen to the sound of history and culture. Any successful design must have the inheritance consciousness of history and culture.
Strengthen services and create a good environment for enterprises
The 19th National Congress of the Communist Party of China proposed to strengthen support for the innovation of small and medium-sized enterprises. At present, the external environment has undergone significant changes. SMEs are facing a series of new problems and new challenges. In particular, the pressure on production and operation costs has increased. The problems of financing difficulties, expensive financing, hard work, and expensive labor are still outstanding. In the past 40 years of reform and opening up, the development of industrial clusters has played a huge role in the development of the entire textile industry and made positive contributions. At present, China's textile industry is still dominated by small and medium-sized enterprises, accounting for more than 95% of SMEs. Therefore, SMEs have played a vital role in the development of China's textile industry.
Ye Dingda believes that it is necessary to better promote the national small and micro-double-innovation platform base to focus on high-quality resources and serve small and medium-sized enterprises, promote the high-quality development of the sweater industry, and foster new and dynamic kinetic energy.
Zheng Yi, executive vice president and secretary-general of the Zhejiang Entrepreneurs Association, believes that the government has played a very important role in the development of the woolen sweater industry in the brothel. Platform construction is the foundation of the development of brothel sweaters. The platform can provide information and meet the needs of the majority of enterprises, and the design team can also find their own positioning. The government has seized the "bull nose" of platform construction and has driven the development of the industry.
Shenzhen original designer Yang Baozhi believes that originality is the most need to support. The government's support is not only a building, several policies, but more importantly, enhancing service awareness. Services must be characterized, not just simple rentals. Only support for originality is not enough. It must also have strong financial support, and constantly innovate the service model to truly help the development of original enterprises.
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