Marketing sentiment: doing market is like falling in love

In a market economy, companies must study the needs of customers, provide products or services that customers need, and must find ways to satisfy customers. Only when you are satisfied with your customers can you survive and sustain. It's like falling in love. If a boy wants to pursue a girl, he must study the girl's thoughts. All words and deeds must meet the girl's requirements, otherwise the success rate is very low.

1. Girls are not easy to catch up. In order to succeed, they must go through many difficulties. Girls often deliberately test boys to verify whether the boys are sincere and have endurance. This requires the boys to persist without fear of difficulties. Successfully catching up with girls to get girls' hearts is often not the handsome guys but the ugly men with endurance. Doing market favors for customers is not a one-time process and often takes a long time. There is a process from the customer to the later generation of the purchase behavior. At a certain stage, the company must strengthen the customer's understanding of the brand or product, reduce its strangeness to the brand or product, and strengthen its trust in the brand or product.

2, feelings need to be vigorous but if not lasting will become meaningless. Is it good to give flowers to girls for three or one for breakfast, morning and evening? It is only once that the three girls are very moved. But the morning and evening are different, but each time they are not as good as three, they can be three times. This is a lasting impression. It is better for enterprises to do market promotion not to be vigorous and lasting. If the company's funds are very abundant and long-lasting, it does not matter, but most companies' budgets are limited. Reduce the violent and long-lasting progress, uninterrupted exposure in front of consumers, every exposure will increase the consumer's memory of you. After a period of vigorous and unrelenting, consumers will forget you, and will precipitate you in the depths of memory and never think of you again.

3, girls are picky, but also love to compare. She will take the boys out of comparison with other boys and always feel that their boys are not as good as other boys. Boys should develop their strengths and avoid weaknesses, find out their strengths and advantages, and constantly strengthen them to girls, emphasizing their own uniqueness and irreplaceability. Every company has its own strengths and weaknesses, and every brand is good at it and not good at it. When doing market, companies need to constantly inform consumers of their unique advantages and emphasize their irreplaceability.

4. It is not enough for boys to win the favor of girls. If her parents do not agree and parents do not like you, the success rate will be greatly reduced. Therefore, getting the parents of girls and letting them like you is an important condition for success. Boys should study the thoughts of girls' parents, understand what they like and dislike, and let them do what they want to do, including knowing what they think of themselves through the girls in a timely manner, and constantly adjusting their behavior according to their ideas. In fact, not only parents, but everyone around the girl will have a good relationship. This is also the case with the market, where everyone around the consumer influences the consumer's thoughts and buying behavior. It's vital for companies to find every role that affects consumers' thoughts and buying behaviors.

5, the boy makes the girl angry or made a sorry girl, an apology is a must, but girls often do not accept, especially when the girl is angry, the more you explain the more angry the girl, even a lot of girls To explain is to cover up. What should I do? The author thinks it is a good way to find a friend of yours to chat with the girl. The person must first stand on the girl's side and listen to the girl's idea to properly express support, and then change the position to stand in the boy's position. Position, for example: He is still relatively general, it is normal to make mistakes occasionally. You think about which man does not make mistakes, as long as the mistakes can be changed, it is still a good comrade. As he said, the girl’s anger was halved, and then the boy’s apology was slowly accepted. What does this mean? This means that in the event of a crisis, don't say that you are good. The more you say, the less credible. The better way is to ask a fair and authoritative third party to speak for you. Enterprises can find authoritative experts, government departments, media, associations, etc. to stand up and speak for enterprises, often achieving twice the result with half the effort.

6. In the process of pursuing a girl, the boy promises to be necessary but cannot promise too much. Commitment to too many girls will have high expectations for you, and when your performance is not as good as expected, girls will be dissatisfied. At the same time, the boy promised that the girl must do it or not. When you do the market, you must do something to promise the consumer, otherwise the consumer will be dissatisfied and distrust will arise. In the promotion process, the advantages of displaying the brand are needed, but don't say that all the advantages should be retained. If all the advantages are stated, the consumer will have a high expectation value, and the consumer will be dissatisfied when the actual use effect is not as good as the expected value. Just saying something that is more touching to the consumer, and then discovering an advantage in the actual use process will enhance a satisfaction.

7. After the boy successfully resolves the crisis, he must make actual actions as compensation, so that the girl can see the sincerity of the girl and can also divert the girl's sight. Boys can buy gifts, clothes or do things for girls, such as washing clothes and cooking. Girls are often very touched and will not be considered. After the company successfully resolves the crisis, it must compensate consumers, such as large-scale promotion, free use of new products, etc., so that consumers get some cheap, to a certain extent, it will reduce their complaints to the company and increase satisfaction.

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