Do not drop anti-rising suspected of hype secret mahogany furniture price storm

Recently, it was reported in the mahogany furniture market that in 2007, the ASEAN Expo had exhibited a set of mahogany furniture with a price of 80 million yuan, but by 2010, at the ASEAN Expo, there were even more than 200,000 yuan worth of mahogany. There are only a handful of furniture. In just three years, the price of mahogany furniture fell from “heaven” to “underground”. As soon as the news came out, many Redwood speculators were shocked by a cold sweat. Their first reaction is whether or not the price has not fallen to the "basement" and they quickly sell the goods. However, there are also people in the industry who point out that - up, it is speculation; down, or speculation. Many mahogany speculators experienced a "difficulty of riding a tiger".

Do not lower the anti-rising speculation

On the weekend, the Morning News reporter visited a number of antique cities in Beijing and saw the crowds that were still bustling. The business of the main shops selling mahogany furniture did not seem to be affected. When asked whether “the price of mahogany furniture fell,” Mr. Li, a store owner of Hainan Huanghuali Furniture Co., Ltd. in the antique market of Madian Welfare Stores, told the Morning Post reporter. “I also saw the news that the price of mahogany furniture plummeted. From us From an operating point of view, this trend of price plunging has not been felt.” In the interview, the price of mahogany furniture was asked by various shopkeepers. Many shopkeepers responded similarly to Mr. Li, and even the owner was very unhappy to say: “ The news that the price of mahogany furniture is falling is false."

So, what is the price trend of mahogany furniture? Reporters in the north of the city, Chengdong and many other furniture markets, to explore the mahogany furniture, "price cut card" signs, but learned that many businesses did not consider the price, there are some businesses bluntly, the recent price of mahogany furniture prices did not happen too much Fluctuations, cost pressures on rare wood persist, and it is estimated that it will slightly increase slightly by the end of the year.

Mr. Liu, a business owner of mahogany furniture, said: “There are many unrealistic details in the reports that promote mahogany price cuts. For example, the price of Suanzhi fell from nearly 800,000 yuan per ton to less than 1 per ton. The ten thousand yuan's argument does not hold water, although the price of raw materials for furniture production has been slowly rising, but the price of rosewood has never risen to that extent!” said Mr. Liu, and his peers believe that mahogany is rare. The nature of resources is similar to that of gold that has been buzzed with speculation. The sudden appearance of “redwood furniture prices plunging” is not merely a catch-all phenomenon. There should be deeper reasons behind it. It is likely that some investors deliberately want to keep the market down, and then take the opportunity to buy the market. Get profits.

Wang Yuan from Hebei Province has opened a mahogany furniture factory and has mahogany furniture outlet stores. As for the situation of rising raw materials, Wang Yuan Shen has experience: “For example, the red rosewood we purchased from our factory was previously 40,000 yuan/ton, and it has now risen to 60,000 yuan/ton.”

What is the root cause of "Friedwood"

According to other domestic media reports, industry insiders generally believe that there is a lack of strict control over the price of the counterpart industry. Mr. Sun is also a mahogany furniture collector. He said that before 2005, the price of mahogany furniture rose by about 20% a year. Since 2005, various mahogany prices have skyrocketed to varying degrees. For example, rosewood rose from 150,000 yuan per ton to 750,000 yuan in two years, and Vietnam pear rose from 200,000 yuan per ton to 1.2 million yuan. He also revealed to reporters that the industry's "fried wood master", the speculative price path and fried green beans, fried garlic different, need more means. There are usually two kinds of professional speculators. One is to sell the high-priced customized sets of mahogany furniture on one side while selling the wood. Two are profitable; the other is a speculator who is inspired by the concept of fried mahogany.

The Morning News reporter learned from the interview that there is no industry standard and no counterpart supervision department to provide professional speculators with the convenience of speculating on mahogany. Mr. Sun said that speculators are most afraid of quality inspection, price supervision and other departments "temporary spot checks." “Quality inspection is based on product quality, inspection and quarantine management is on the basis of commodity inspections, and price supervision can be directly punished by jointly bidding prices. So during the show, speculators will make it clear that the product will not be sold. 'The regulatory authorities have nowhere to work.' Actually, professional speculators use the show to sell and scramble. If the exhibitors have private transactions, professional speculators will pump 10% to 30% of the transaction price.

Does mahogany furniture have huge profits? How high is the industry profit? According to the main person in charge of the Beijing Furniture Association, compared to other commodities, mahogany furniture is characterized by strong professionalism and large price changes, and due to different processes and materials, the price may differ by several times. This makes mahogany furniture without specific price reference standards. All operators are pricing themselves. Even the connoisseurs of the mahogany industry may be “drilling”. The average consumer does not accumulate knowledge for years and months. It is difficult to accurately estimate prices. Some merchants use consumer information to facilitate asymmetry, asking for prices, and fluctuate millions or thousands. Millions of prices often give consumers the impression that this line “has not been opened for half a year and opened for half a year”. To this end, the “transparent price” sales of mahogany furniture implemented by the Beijing Furniture Association and the Xuanming Classical Residence began operations, listing mahogany raw material prices, labor costs, and site personnel salaries, and adding only reasonable profits on this basis. Consumers can understand consumption. Not only "transparent price" sales, but also the price of each type of furniture is also adjusted at any time, in the declaration of the candidacy posted a K-line chart, marking the price of red rosewood timber and furniture prices. Fu Junmin, general manager of Xuanming Dianju Residence, said that the long-term speculation of material appreciation in the mahogany industry has caused furniture prices to rise. However, raw material prices have the same fluctuations as the stock market. “Consumers can use less money to avoid falling prices of raw materials. At the time, it bought the furniture with higher prices."

Expert supporters cleverly identify mahogany

Professor Yang Jiaxuan of the Institute of Wood Industry of the Beijing Forestry Academy believes that buying mahogany furniture should be no problem if it is followed in three steps. The first is to clearly understand the relevant provisions of international standards for redwood; second is to look more and more, compare goods, if possible, to personally visit the manufacturer's production base; in the end, the name of the purchased mahogany will be written on the purchase and sale. On the contract. He also put forward some specific methods: pay attention to mahogany furniture material. The name of the wood products is different, and the species is different. The materials and prices are also different. From the perspective of timber purchase price, the purchase price of Asian pear wood is less than 1/2 of that of Huali. Its fake mahogany furniture is cheaper and it is easy to defraud some consumers.

Professor Yang said that the current mahogany furniture market is still very confusing, but some brand manufacturers have already made clear signs in accordance with relevant requirements. Professor Yang believes that if we want to do a good job in the mahogany furniture market in Beijing, we still need the self-discipline and cooperation of some manufacturers in the industry, so that the mahogany furniture market in Beijing will be more standardized.