With Hunan Yu Lin fashion supplies company's domestic and foreign markets tend to mature. When colleagues are beginning to pay attention or generous to invest in e-commerce, e-commerce is still a blank Hunan Yu Lin decided to change the traditional processing plant business model, and then create their own underwear brand -LILYMODA (Lily Moda), innovation Put forward "underwear should be worn on different occasions," the unique concept. With a clear idea and direction of development, LILYMODA (Lily Moda) growth secret recipe following several flavors.
Taobao "taught" brand spent "confused period"
Peng Wang and his company began to have no concept of e-commerce, we know that to buy things online, we can say that completely experienced a growth process from scratch.
The company started with building an e-commerce team and then training the team. It is the teaching of Taobao University puzzled, so that team members quickly learn proficiency. In the online store development process, Taobao also gave a lot of reference. Such as store design, product promotion and event participation, especially "Amoy brand" affirmation, so that the proliferation of product exposure, the mall's popularity is also higher and higher.
The most difficult should be LILYMODA (Lily Moda) underwear mall was founded very poor sales. A handful of consultants every day plunged themselves into a "confused panic" of a young, less experienced e-commerce team. Of course, the most memorable one is that LILYMODA not only plummeted its sales, but also became a "Amoy brand" in the six months after the establishment of LILYMODA, under the support of the company in conducting e-commerce business and creating a net sales brand. "This is a reward and affirmation of our efforts," Peng laments.
Creative underwear living museum
Founded in September 2008 LILYMODA (Lily Moda) brand positioning OL OL white-collar women, opened five underwear living museum for white-collar women work, banquet, leisure, sports and festivals, five different occasions to provide the most suitable and most healthy Underwear, so that the underwear is no longer monotonous "is needed", but an elegant taste of different life enjoyment, so that women love life, love yourself more.
In the details of the design, LILYMODA (LilyMODA) with delicate lace, elegant bow, beautiful shoulder strap and pendant, the use of soybean fiber fabrics, natural colored cotton and other environmentally-friendly additive-free materials, only to create elegant, beautiful, healthy High-quality underwear, adhere to their own five white-collar consumer groups.
Improve after-sales service system
LILYMODA brand lock OL female consumer groups, mainly through online e-commerce and Hunan TV's TV shopping channels for brand promotion and marketing, in its rapidly expanding brand awareness, strengthen brand imprint, and gradually realize the brand personality Agree
Broaden the types of sales, from the bra to swimwear, home service, warm clothing, the mall will have sales focus every season. In the premise of improving product quality, Taobao actively participate in various activities to increase exposure, while the mall will be held regularly from time to time promotional activities to consumers more affordable.
Peng Wang believes that e-commerce is not just the product of competition, more importantly, service competition. They have a formula of "quality = service + quality." Through the establishment of a sound customer service system, take "cash on delivery", "10 days no reason to return", "customer consultation must reply enthusiastically within 30 seconds", "hotline consultation", "VIP channel" and other measures to customer service Pre-sale, sale, sale and after-sales service to better serve customers, reduce or even eliminate customer worries, but also because of this customer LILYMODA (Lily Molda) product satisfaction is very high.
E-commerce, TV shopping, Trinity store is the goal
Peng Wang believes that relative to offline brands, online brand consumer groups huge, low operating costs, cost-effective these advantages are obvious. At the same time, the enormous amount of information flow and convenience brought by the Internet has made it a part of the life of many people and has increased its popularity as a brand. This value is self-evident.
He further believes that the network brand in the day-to-day effective maintenance based on the way through the viral word-of-mouth marketing, the formation of networks and offline mutual transformation, but also pull part of the offline sales. At the same time, through the online sales can be maintained online investment, once the formation of a strong network to promote the momentum will far exceed the effects of other media promotions.
However, in his opinion, the biggest difference between online and offline is that online brands have a large consumer base and consumers in all parts of the country may be your target consumers.
Unswervingly around the white-collar consumer groups, to provide them with more and better products, Peng Wang and his team has always been the goal. Because of the late start, they are determined to first mature Taobao this market, started fame, and then push the line under the entity, and finally do the perfect combination of e-commerce, TV shopping and physical stores!
Taobao identification:
Delicate, elegant, healthy is LILYMODA (Lily Moda) underwear eternal pursuit! For the OL work, leisure, sports, dinners, festivals to provide the most underwear equipment, build capable, elegant, generous OL personality temperament! Delicate lace in the details of the design, elegant bow, beautiful shoulder strap and pendant, the use of soybean fiber fabrics, natural colored cotton and other environmentally-friendly materials without adding, only to create elegant, beautiful, healthy high-quality underwear, so that each OL really "love life, love yourself."
Comments:
Online sales of apparel products, each business has its own tricks, LILYMODA (Lily Moda) win also equally obvious, is the underwear fashion life, this in the real market, many underwear brands have dreamed of building, but limited to funding And channel limitations difficult to achieve the ideal model, with the help of LILYMODA (Lily Molda) to seize the opportunity. Experience different tastes and feelings of underwear through spending. Guide customers to pursue the perfect quality at the same time, and then to improve after-sales service system, only to go out of their own underwear survive.
Plastic shoes products have a broad market. Plastic shoes with high quality and new style, cheap, attract more customers all over the country, the products sell well in domestic and overseas countries. In recent years, products into the European market gradually, also with foreign merchants, who were ordered to the enterprise.
And with more advanced technology and equipment, and is also one of plastic shoes enterprises "winning strategy". Shoemaking enterprise through continuous technical innovation and the introduction of innovation, from the original single foam injection molding, such as gradually to the technology development of shoes.
Through the industry management, and promote the industry of information exchange, technical guidance, promote the development of industrial cluster. Through technology development, further improve product quality, development of new products. In addition, the relevant departments to actively reduce the burden of enterprise, the standard charge for the purpose, to create a loose environment for enterprise development.
In recent years, the United States, the European Union and other countries and regions have been enacted, and modify the existing plastic shoes safety standards and relevant laws and regulations, and more and more strict. Plastic shoes such as losing the eu must be through the detection of the project such as azo content not to exceed bid to exports, such as enterprise product quality closes nevertheless will returns a losing business opportunity that is difficult to estimate the direct economic loss. This will undoubtedly raise the threshold of the export of Chinese plastic shoes, also affects the jieyang city exports of plastic shoes. The rising international oil prices, shoemaking enterprise product extensive use of DOP (butyl ester) and BOP (dioctyl ester) price also constantly improve, no doubt to highly labor-intensive, low production cost as the main advantage of plastic shoes enterprises has brought great impact. This means that those with labor-intensive, low cost in the production of plastic shoes enterprises will be eliminated.
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