Fashion menswear brand Seven Wolf accelerates "retailing" process

At the end of last week, during the new spring/summer 2012 trade fair for seven wolves, the seven flagship stores in Xiamen's Zhongshan Road surged and wore the first halo of the new Water Margin ratings. Zhang Hanyu, the spokesperson for the Septwolves, not only came to the Seven Wolf flagship store, but also visited the company. Seven wolves Xiamen fair will perform live show. From upgrading the image of the flagship store to asking the spokesperson to detonate the liveliness of the scene, the seven wolves are constantly “finishing the retail” and further “retailing” to “win the details”.

"Fine farming, winning in details"

It is reported that the theme of this seven-women ordering conference is “finishing retail, winning details,” and the relevant person in charge of the seven wolves stated that it intends to consolidate its market position while continuously optimizing the core competitiveness of its products and terminals. “Wholesale Transformation and Retail” is the main trend that seven wolves keep emphasizing in the past two years. In this regard, the seven wolves COO Wu Xianyong stated that seven wolves are started as wholesalers, and that clothing and retail sales are the key, so the seven wolves gradually transformed from wholesale to retail. “We Has been emphasizing the details of retail, including products, retail management skills, IE, and this time we invited the spokesperson to the flagship store, is to emphasize that we focus on retail.” Wu Xianyong told reporters.

For the “retailing” process in which seven wolves are undergoing, a dealer who has worked with Septwolves for more than 10 years said: “The greatest feeling of cooperation with seven wolves is that every year we can see seven wolves including products, retail, brands, etc. With the advancement of the seven wolfs, they are now pursuing intensive farming and retailing, and the details have shown that the Seven Wolves really improved the details of each possible improvement. This is a very pragmatic attitude and a sign of successful transformation of the Seven Wolves.”

Upgrade the terminal image

The upgrade of the terminal's image is also one of the important measures for Seven Wolfs' “Fine Farming Retail”. To this end, Seven Wolves will comprehensively promote the upgrading of all terminal stores as an important development strategy for Seven Wolfs in 2011. It is understood that the flagship store in Xiamen Zhongshan Road, which is a seven-pronged wolf, is an experience-based 8.5-generation shop that is a seven-pronged wolves. This time, a new generation of seven wolves boldly enabled the combination of black oak + stainless steel + gun black metal + black stainless steel, rigorous outside the unique male vitality and wisdom; and Mika Qi fine flannel, it is used to represent the elite men's noble , enjoy; white ash and yellow ash as the background, prominent high-gloss black and stainless steel, showing a sense of texture of leisure and outdoor. For the use of multiple elements, the relevant person in charge of the seven wolves said, "The application of various elements of harmony, on the one hand to meet the modern men's overall needs of lifestyle and spiritual aspects, on the other hand is to show seven wolves men not only One side of the brand concept."

Vigorously expanding the terminal is also an important development strategy for seven wolves in 2011. Seven-quarterly 2011 semi-annual report shows that as of the first half of 2011, the total number of stores increased by 51 to 3576, the net increase of all stores for direct sales, direct terminal increased to 439. According to the development plan of seven wolves, the number of its stores will increase by more than 500 this year.