The e-commerce concept was introduced into China in 1993 and it has been 18 years. At present, China’s e-commerce has entered a period of growth, which is also an important reason why many enterprises have access to the Internet in recent years.
In the field of online retailing, there are now online retailers of manufacturers, online retailers of online companies, and online retailers of traditional retailers. It has become a consensus that “netizens and netizens have the worldâ€. According to statistics, at present, China's traditional retailers have more than 50 online retailing businesses, but overall, traditional retailers' retail online stores are not as well-known as retail online stores run by Internet companies.
Nowadays, traditional retail companies have two misunderstandings. They simply move online stores to the Internet; low prices on the Internet can affect offline physical transactions.
Simply moving your offline store to the internet is a mistake. If we hang tens of thousands of products under the Internet to the Internet, it will be difficult for some of our company's information staff to complete this task without eating or sleeping. There are up to 100,000 kinds of merchandise in offline stores, and online stores can have more than 100,000 kinds of merchandise, and even Taobao Mall has hundreds of millions of merchandise. If traditional retailers also learn from the experience of Taobao, build their online shop platform, attract many suppliers to access the Internet, put their products, especially some new products, online, increase the variety of products in online stores, and thus increase the number of online stores. The popularity of the market, online shop will be busy.
If we can hang tens of thousands or even hundreds of thousands of kinds of merchandise on the Internet in the mall; however, online merchandise is exactly the same as offline merchandise, and such an online shop is also hopeless. If the online product is exactly the same as the offline product, why did the consumer go to the physical store and go shopping online? Or go to the online shop, why do you still need to go to offline stores? This will not achieve the mutual promotion of online and offline functions.
Some people think that the low price of online store products has affected the business of the physical store, which is also wrong. It is normal for online store prices to be lower than physical store merchandise prices because online transactions reduce many search costs. Because of this, consumers will be able to receive online shopping at lower discounts, so consumers will go online to shop, otherwise they will not We will go shopping online; and physical store prices are higher than the Internet, it provides the consumer shopping environment required for the consumer to provide services to consumers in the study can not enjoy, such as the face of the waiter, the face of goods In a good environment, shopping, entertainment, leisure, communication, etc., consumer's eyes and ears, and tactile experience of goods, which is not available in the shop, which is one of the reasons for physical stores will always exist, so in Shopping at any time is also a pleasure.
This year, there has emerged a new online and offline shopping model called Online To Offline (O2O), which is to order online stores and then to experience offline spending. Formed on the Internet to see the goods and online transactions, the network ** consumption and enjoyment. In addition, the combination of online buying and offline products of building materials home network also produced a better market effect.
Online stores and physical stores should form a complementary relationship with each other, attracting suppliers and consumers to access the Internet, and interact online and offline; online transactions, online payment, offline delivery, and online inspection. Can learn from the O2O model and other business models, online purchase, network ** inspection consumption, and then give full play to the advantages of traditional retailers to open shop. (Text / Hong Tao)
In the field of online retailing, there are now online retailers of manufacturers, online retailers of online companies, and online retailers of traditional retailers. It has become a consensus that “netizens and netizens have the worldâ€. According to statistics, at present, China's traditional retailers have more than 50 online retailing businesses, but overall, traditional retailers' retail online stores are not as well-known as retail online stores run by Internet companies.
Nowadays, traditional retail companies have two misunderstandings. They simply move online stores to the Internet; low prices on the Internet can affect offline physical transactions.
Simply moving your offline store to the internet is a mistake. If we hang tens of thousands of products under the Internet to the Internet, it will be difficult for some of our company's information staff to complete this task without eating or sleeping. There are up to 100,000 kinds of merchandise in offline stores, and online stores can have more than 100,000 kinds of merchandise, and even Taobao Mall has hundreds of millions of merchandise. If traditional retailers also learn from the experience of Taobao, build their online shop platform, attract many suppliers to access the Internet, put their products, especially some new products, online, increase the variety of products in online stores, and thus increase the number of online stores. The popularity of the market, online shop will be busy.
If we can hang tens of thousands or even hundreds of thousands of kinds of merchandise on the Internet in the mall; however, online merchandise is exactly the same as offline merchandise, and such an online shop is also hopeless. If the online product is exactly the same as the offline product, why did the consumer go to the physical store and go shopping online? Or go to the online shop, why do you still need to go to offline stores? This will not achieve the mutual promotion of online and offline functions.
Some people think that the low price of online store products has affected the business of the physical store, which is also wrong. It is normal for online store prices to be lower than physical store merchandise prices because online transactions reduce many search costs. Because of this, consumers will be able to receive online shopping at lower discounts, so consumers will go online to shop, otherwise they will not We will go shopping online; and physical store prices are higher than the Internet, it provides the consumer shopping environment required for the consumer to provide services to consumers in the study can not enjoy, such as the face of the waiter, the face of goods In a good environment, shopping, entertainment, leisure, communication, etc., consumer's eyes and ears, and tactile experience of goods, which is not available in the shop, which is one of the reasons for physical stores will always exist, so in Shopping at any time is also a pleasure.
This year, there has emerged a new online and offline shopping model called Online To Offline (O2O), which is to order online stores and then to experience offline spending. Formed on the Internet to see the goods and online transactions, the network ** consumption and enjoyment. In addition, the combination of online buying and offline products of building materials home network also produced a better market effect.
Online stores and physical stores should form a complementary relationship with each other, attracting suppliers and consumers to access the Internet, and interact online and offline; online transactions, online payment, offline delivery, and online inspection. Can learn from the O2O model and other business models, online purchase, network ** inspection consumption, and then give full play to the advantages of traditional retailers to open shop. (Text / Hong Tao)
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