How does the E-WORLD brand continue to lead the Chinese women's fashion trend?

With its keen sense of fashion and 16 years of experience in the apparel industry, Tong Yu founded a brand company in 2007 and launched the high-end fashion women's brand E-WORLD, which is dedicated to creating a Chinese women's brand with a high level of the world. She always insisted on advocating: "The clothing itself is without age boundaries. To become more beautiful, you must bravely take risks."

The beauty from the inside out is the beauty of exquisite harmony. Inclusion is her consistent brand design concept. At the same time, it also insists on creating a brand love culture. In the design, management, management and other aspects are all reflected in the care and consideration from the heart . Enthusiasm for charity and caring career is the ultimate ideal and goal of her and her business. Her dream of “beloved” is that one day she will be able to build as many Hope Primary Schools in each E-WORLD region as her own strength. From the perspective of the future to help more children who want to read.

Reporter: What is the cultural and spiritual content of the E-WORLD brand?

Tong Yu: E-WORLD brand literally explains the "clothing world," and the brand's core culture is inclusiveness. The uniqueness of the E-WORLD brand is that it always focuses on the advocacy and education of women's dress ideas. Designers use fashion language to elaborate the essence of Chinese culture, and use the Chinese people's aesthetic attitude of “keep awkward” to interpret the oriental design style, and always keep a distance with international fashion.

The spirit of the E-WORLD brand is to advocate that "apparel is of no age." Educating all the beautiful women around the world who love beauty is “beautiful from the inside out”. Costume is an art and expresses a woman’s attitude towards life, spiritual world, and cultural qualities. The E-WORLD brand seeks to promote women's professional dress knowledge from these perspectives, promote the ritual culture of China for 5,000 years, and spread the "ceremony" with the spirit of clothing. It is the "honesty" that expresses the heart from the external behavior and image.

Reporter: How can the design of the E-WORLD brand continue to lead the Chinese women's fashion trend?

Tong Yu: In fact, as a director of women's fashion design, I think that everything in the world is full of sense of design. Everyone's professional perspective is not the same. The beauty that she feels from material existence is not the same. Mathematicians understand the beauty of matter from the structure of numbers and equations; architects experience the beauty of architecture from the building of stones and gravel. As a women designer, I feel from the aesthetics of the human body and from the different characteristics of each woman. Beauty, using clothing as a medium to dig different roles in women's hearts, and change the quality of women's life, enrich women's spiritual life... Attentively understand the beauty of the world, always curiosity about the beauty of existence, forever admiration, from every detail Looking forward to the adventures and passion and love forever, then there is a sense of eternal design of the material, E-WORLD brand can use professional, passionate, and correct aesthetic attitude to maintain the continuous leading Chinese women's fashion trend until the world leading women's fashion trend.

Reporter: How to keep the brand leading in a highly competitive market?

Tong Lu: In fact, this issue is indeed a test for a brand company's comprehensive ability and management level. Looking at the world's successful women's brands to maintain their leading edge for decades or even hundreds of years, I think there are three points: 1. A brand must have a unique design and continuous innovation, and tightly buckle the woman's inner needs, and education A woman does not retain her beautiful beauty, but instead, every day she discovers the beauty that she has accumulated in herself and she has not yet discovered. 2. The quality of products that can be trusted is that every detail of the clothes must be improved. Because clothing is an integrated art, quality is the basis for the brand's continued development. 3. Each successful brand has its own unique sales service. For example, LV requires the waiter to use a white glove to pick up the bag for the customer. Her service, and her own respect for the product, reflect the value of the product. Therefore, the E-WORLD brand has been learning and improving continuously during the five years since its establishment, and it has continued to improve.

With the rapid development of China’s economy, Chinese women’s demands and progress even exceed the progress of our industry experts. Therefore, in order to satisfy the needs of the guests, the E-WORLD brand has established its own professional training base. Each sales person serves the guests through sales language, sales of body language, sales and training skills, and serves in an excellent shopping guide. Through a written examination, the field practice has trained an excellent “clothing consultant” team. I believe that through continuous efforts of all family members in E-WORLD, we will continue to innovate. We will work together, win together, and move forward, and we will be able to continue to lead in the fiercely competitive market.

Reporter: Why did you want to initiate the "Golden Button" military platform interactive activities?

Tong Yu: I think that a brand or a company must maintain continuous development. This company or brand must have a culture of “love” as a support. In the process of high-speed development of enterprises and brands, the team building of enterprises, that is, the training and training of “people” is very important. As a family member of a private company, I deeply understand that the country is strong and the people can become rich. Therefore, in the process of recruiting talents, we have a provision that prioritizes the reintegration of military personnel to work for the company. Because we analyzed the work performance of the relocated military personnel in the company, they found that they have good professional ethics and strong executive ability. Therefore, our company decided to increase its postal arrangements for re-arming military personnel. In this way, we had the privilege of meeting the Secretary-General Zhang Cheng of China’s Junren Caring Engineering Association. Secretary General Zhang is a rigorous, serious, resolute, caring, and detail-oriented leader who is responsible for the reversal of military personnel. Personally took the expert consultant team to Hangzhou Yingjie Fashion Co., Ltd. to conduct field visits, and held a seminar between the experts and Yingjie high-level seminars. We conducted detailed inquiry and investigation of the company’s corporate culture and employment system, and met many times with the expert group. After retrieving the conversation with the military personnel of Yingjie who was on the job, he finally decided to establish a strategic partnership. Learn from each other, help each other, re-employment for re-armed soldiers, and create a brilliant future hand in hand. Perhaps the E-WORLD brand has a limited number of recurrent military personnel accepted on the platform. However, we are willing to share the successful experience of reinventing military personnel with all successful companies, so that all Chinese people are concerned about the re-employment of re-employed soldiers and create greater glories. In business. The use of "golden buttons" as a link to enable the army to love the people and the people admired the fine tradition of tight clasps and passed on from generation to generation.

Reporter: Your brand is developing so well. Where can you find your brand counter?

Tong Yu: With the unique marketing model and advanced network consulting management advantages, as well as many years of industry operation experience and perfect supply chain management, E-WORLD brand has a certain influence and popularity in the domestic industry, currently the E-WORLD brand company There are branch offices in Korea, Japan, and Beijing, China, and nearly 200 high-quality stores are opened in front-line department stores in more than 30 provincial capital cities.

3rd Floor, Xinguangtiandi Shopping Mall, No. 87 Jianguo Road, Chaoyang District, Beijing

3rd Floor, Shuangan Shopping Mall, No. 38, North Third Ring West Road, Haidian District, Beijing

No.33, Fuxing Road, Haidian District, Beijing

The second floor of commercial building, Block F, Huoshen Business Center, Huangcun East Street, Daxing District, Beijing

3F, Block D, Zhongkun Square, Dazhong Temple, No. 18, North 3rd Ring West Road, Haidian District, Beijing, China