[China Glass Network] Undoubtedly, the blue ocean of the search engine marketing market has taken shape. It has swept the world and overwhelmed everything. Therefore, domestic enterprises must be called marketing, and all searches must be called marketing. In fact, it is not the case. I would like to ask how many companies really understand search engine marketing, and there are several companies that really use them well. I am afraid the answer is not obvious.
This is the root cause of many unusual noises under the current trend of search engine marketing.
Search engine marketing has occupied half of the enterprise marketing methods, and some companies are also doing a good job in this regard. However, nearly 80% of the heads of enterprises that carry out search engine marketing said that the effect is not good, but the return on the money is unclear; the large investment is only a small amount of income, which is far from the expected effect. This seems to be the bottleneck encountered by companies engaged in search engine marketing. In the final analysis, everything is still not enough to understand search engine marketing.
"Knowing its roots, keeping its own right, there is nothing to be embarrassed." Search engine marketing is simple and not complicated, including keyword selection and creativity, bid management, placement management, ranking management, competitor analysis, delivery monitoring, etc. Link, but really want to do it is not so easy.
In terms of keyword selection, Baidu's keyword recommendation is so much. How should we choose? If you randomly pick a few randomly to deliver, obviously the effect will be greatly reduced. But what about not doing this? The competition index of each keyword is not known, and the price can only follow the trend passively. Therefore, this link has become a problem in the development of search engine marketing.
However, there is a solution to the problem. Isn't the "smart keyword selection system" already available on the market? The answer seems to be clear, but this ring seems to be correct, but there are still behind the placement, management, testing links? It doesn't matter, the one-stop management products come out and everything is smart. This seems to really solve the problem of the search engine bottleneck, but it is not entirely true.
First of all, China's "cottage" ability is strong. A large and small search engine marketing product has sprung up like a thousand trees, and the whole market is mixed and mixed. Some public relations companies have also launched similar products, propaganda and arrogance, omnipotent, earned enough audience eyeballs, and later silver-like wax gun heads, which can not be used in the middle, spent a lot of money, called bitter .
Secondly, the products launched by enterprises that are really engaged in search engine research are either intelligent or a module, but they are not all intelligent, and cannot be different from enterprise to enterprise. Each company's own situation is different, the market is different, and the demand is different. The way to carry out search engine marketing can't be the same, so the promotion effect is naturally not much better.
Therefore, the really good way should be tailored, which is also the higher level of any kind of marketing. First, make a pulse for your own company, and combine professional advice to develop a targeted plan. Then, according to the plan, the program is customized, and then the search engine marketing is carried out in a step-by-step manner according to the plan. Only in this way can we get the right medicine and rejuvenate.
There are not many third-party service companies in the market that can really do this, because this is a real kung fu, and it needs a deeper professional foundation. It’s not a treat, it’s not a flower-embroidered shoe, it’s not a matter of bragging. Domestically, it will open up the data so that one or two national high-tech enterprises can truly achieve the above standards. It is worth mentioning that the SEM personalized platform product launched by the open-eye data--opening the eye is based on the previous "customized" banner, and can give customers a free trial. The saying goes, "True gold is not afraid of fire," which makes me see a glimmer of light in the disorderly domestic market. Practice is the standard for testing truth. Domestic companies hope to have it, but they must pass the test of customers.
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