In recent years, more and more international fashion big names began to fabric procurement goals to China, where a huge production base for the development of clothing brand provides unlimited possibilities, there are more and more Chinese fabric enterprises will own brand positioning At the high end. But at the same time, we also see that although the development of domestic high-end fabrics has a certain height, there are still some problems still being overcome and the puzzles to be solved urgently. Homogenization of products as one of the bottlenecks "Only in a fabric field always occupy a leading position, and continue to introduce new and traditional products from the distance in order to get the attention of international fashion brands to become high-end fabric suppliers." A professional The person in charge of producing high-end jacquard fabrics said in an interview. Almost without exception, some domestic enterprises committed to the production of high-end fabrics are doing articles on product differentiation. Even so, it is difficult to prevent the homogenization of domestic fabrics intensified. In the interview, some apparel business executives believe that the reason why the interest in domestic fabrics is not high, product homogeneity is one of the reasons. "Many domestic textile enterprises repeat the rate is too high, the similarity is too large, just take a fabric out of more than 10 companies have not suitable for the high-end development needs of garment enterprises, and some foreign fabric enterprises, only the yarn There are more than 2,000 kinds, not only the choice of large, but also to meet individual needs. "Well-known fashion designer Guo Pei also told reporters. Because of this, many foreign fabric agents will expand the territory to China, to seize the high-end fabric market. A French Chanel cooperation with the head of fabric enterprises that, at present, although the Chinese apparel business purchases of high-end fabrics is not large, but the future development potential of Chinese clothing huge. Not only is the fashion brand, in China outdoor sportswear market, brand companies have to rely on well-known imported brand fabrics to attract customers. "China's outdoor apparel market started late, but there is still a huge market to be developed. Skiwear and gym wear have great potential for growth in the Chinese market. One of our key tasks next is to design a garment suitable for the Chinese fashion movement Branded fabrics. "A French fabric company that partnered with Adidas, Polo said. Product homogeneity shows that the overall innovation of domestic fabric enterprises is not enough, a large part of SMEs are still imitating their livelihoods, not only failing to flourish, they will also stall the pace of development of a small number of rapid innovation. In recognition of this situation, the high-end fabric enterprises pay more attention to the protection of new products, and some even spared some customers, in exchange for product copyright does not leak. Rare fabrics = high-end fabrics? With the advent of summer, comfortable cotton T-shirt products become the tide of tide men and women tide favorite. Since the concept of "organic cotton" came into people's eyes a few years ago, the usage of organic cotton has been on the rise every year. In 2011, the scale of the world's organic garments reached about 6 billion U.S. dollars. Even so, organic cotton has become a "minority" textile product because of the harsh demands of raw material growth and post-processing. But "minority" does not mean "high end." Fast line H & M's affiliate line Exclusive Conscious recently launched a new line of evening wear, this line is designed specifically for red carpet evening wear. The new evening wear, which is on sale at 100 H & M stores worldwide in mid-April, uses a variety of eco-friendly recyclable fabrics, with organic cotton and natural linen as its center of gravity. In addition, there are many clothing manufacturers and distributors have joined the ranks of the production of organic textile products, such as Levi's, Adidas, Nike, Target, Nordstrom, Gap, Wal-Mart and so on. These are like organic fabrics are almost all low-end brands, an international big-name are not, such as Chanel, LV, Valentino may have some products in some of the local use of organic fabrics, but it is impossible to organic fabrics As their focus, of course, will not be the season's brand Aspect and organic fabrics linked. And organic textiles in the same situation also include Tencel, Modal, chitin, bamboo fiber and other new raw materials, textiles, these fabrics are more suitable for use in a particular brand, comfortable and friendly, but doomed and not high above the high-end clothing Brand has a deeper origin. The reason is that these new materials by the characteristics of the restrictions on the stiffness and dyeing difficult to achieve the effect of industrial fabrics, so that they are also difficult to shape in shaping a contemporary fashion of some artistic requirements, such as organic fabrics, wood generation Er's fabrics and other clothing made more suitable for home and leisure wear, these natural features make them from the traditional sense of the "high" has a certain distance. However, the production process is not enough to highlight the "short board." "Because of this order, we have been looking for a suitable dyeing and finishing company locally since last year, but so far we have not been able to find such a finishing technology. All fabric shipped to Japan for dyeing and finishing. This way one by one, the cost is much higher, the profit was pulled down. "A textile business executives quite helpless. To win the orders of high-end clothing brands, but can not meet the high demands of the production process, such a situation is not uncommon, especially in the textile industry is relatively concentrated areas. In the downstream textile and apparel products to start the upgrade at the same time, the domestic dyeing and finishing industry there is a problem of shortcomings began to highlight the "eat the order profit is 'finishing' is no longer a novelty. A lot of fabric manufacturers to do a single fabric production due to local dyeing and finishing business technology can not keep up, had to semi-finished products shipped to other provinces and cities and even post-processing, making finished products higher production costs. There are also many textile companies in order to get rid of the shackles of "dyeing and finishing", the dyeing and finishing as a part of the company's industrial chain expansion plan, "expanding the dyeing and finishing business, mainly based on development needs.Many of our knitting class high-end products, Of dyeing and finishing technology, especially after the finishing links, many companies can not do. We know their product technology the most, so you want to apply for environmental assessment, doing their own dyeing and finishing business. "Many fabric enterprises and World Xingda (Fujian) Textile Technology Limited holds the same view. It seems that in order to get more high-end fashion brand of all ages, from which to obtain greater profits, the textile industry chain must be balanced development, so as not to fall in a chain link.
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