Boosted by the surging international trend, China's underwear industry is now entering the development of "fast lane." Shenzhen Women Centennial underwear Co., Ltd. launched the 2012 autumn and winter new products, once again accelerated the pace of upgrading of the underwear industry.
Under the environment of rapid development of global female industry and upgrading of consumption, underwear is a necessity of women's life and has great market development space in China.
Boosted by the surging international trend, China's underwear industry is now entering the development of "fast lane."
Shenzhen Women Centennial underwear Co., Ltd. launched the 2012 autumn and winter new products, once again accelerated the pace of upgrading of the underwear industry. Also announced the latest blueprint for the brand strategy of women's hearts, injecting fresh blood into the long-term development of their brands.
Women heart, chairman of Cheng Yiu-ying, said in an interview, the rapid development of foreign clothing , both fashion elements or product categories are the leader in the update rate of the world leader in China.
At present, although the overall underwear market in our country shows a good development trend, the market structure still has the defects of serious homogeneity, low concentration and fragmented development. How to realize the diversification of products and the brand building will become necessary for future development Question of thinking
According to report, a woman's heart after 9 years of recuperation, has now been established in over 160 cities in the country more than 1,200 brand chain stores, annual revenue top counterparts.
As the leading brand of domestic popular lingerie, under the business philosophy of "implementing brand chain strategy and joining hands with the times", the brand underwear brand chain-breaking mode was launched in a pioneering manner, setting off a brand boom of local underwear.
Women heart with a perfect after-sales service system built a strong reputation matrix, leading the domestic industry, but also with an open and pragmatic spirit of innovation has been followed by the pace of the international trend, dedicated to the development of unique Oriental beauty personalized underwear products , But also spared no expense to invite fashion queen Fan Bingbing as their spokesperson, a common interpretation of the perfect female fashion charm.
The women's autumn and winter new products around the "6 times comfortable, 80 million women's choice," the concept of the main bras, home service, warm clothing, pants, and so on more than 300 new products in the production to maintain the original Excellent standards, the first in the design style of the prevalence of foreign indicators and oriental charm of the current combination, to create the most oriental charm of the "woman's boudoir."
The woman's heart said: "This year we will be entering a new period of development. We will speed up research and development to meet the huge demand on the basis of our existing franchise model, and comprehensively enhance people-friendly and professionalism to enrich our brand equity.
In the next 5 years, we will go forward with steady and steady pace to develop "leading brand of comfortable lingerie". "For the autumn and winter new conference, many dealers on the heart of women's products and the heart of the product innovation and openness of the strategic approach agreed and follow-up long-term cooperation is very much looking forward to.
Some industry professionals said that in the face of huge changes in consumer demand, the shortening of the product cycle is inevitable . R & D, input, sales, eliminated, the speed of this cycle is leading to the underwear industry, an important reason for entering the fast lane.
Women's heart to a discerning market-oriented seize the initiative, in the rich brand strength on the profound knowledge, to go beyond peer speed research and development and the introduction of autumn and winter new products, truly achieve the fast lane overtaking.
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