Development History:
1 Star effect: Sofia Roland, Audrey Hepburn, Elizabeth Taylor, Jennifer Aniston, Maggie Cheung, Nicole Kidman. Bvlgari is a member of the jewelry kingdom, including politicians, politicians, and movie stars. Perhaps the most famous of these people is the Italian movie star Sophia Loren, who used to be the image spokesperson of Bvlgar jewelry – Bvlgari has thus been able to establish its boutique image and become a treasure that many people dream of. There have been almost crazy examples: a few Roman princesses used the territory in exchange for Bvlgari jewelry.
2 Holding jewelry exhibitions in various places
3 Public relations department in Asia, America, Europe, Middle East, Oceania
Brand management:
In the 1990s, in order to protect the historical heritage of the brand, Bao Jiali began the collection of the “Classical Collection†series. The collection consists of approximately 40 unique pieces of jewellery from the 1920s to the 1980s. Each piece of jewellery is sold and then purchased and collected in various ways.
The interiors of the Bvlgari store are just as elegant as their jewelry. In it, people can feel Bvlgari's pursuit of perfect style. The main store at 10 Via dei Condotti has been refurbished, but the aesthetic standards of the brand have always been consistent. Branches opened around the world maintain the same style in decorating.
In February 1993, BVLGARI Group established a perfume headquarters in Neuchatel, Switzerland. In the same year, it broke through the traditional restrictions of perfumes and launched a sensational "green tea perfume", which triggered a green tea perfume boom. In 1996, we cooperated with the world's top hotels to develop a series of hotel bathing and maintenance series based on green tea perfumes, followed by series of Darjeeling tea (black tea), jasmine tea, white tea, and the latest up-and-coming Omnia (Masala tea). A wide range of fragrance products, with high quality and lively marketing, the tea perfume series has become a sales force. Introverted and welcoming style, another completely fresh fragrance, BVLGARI style is from extreme to gentle, from cold to passion.
In 2004, BVLGARI set foot in the chain hotel business, opened the first Bvlgari Hotels & Resorts in Milan, Italy, from door handles to interior decoration, and all rooms, free of charge series of fragrances and maintenance products, Bulgari always strive to break through Tradition.
People often think that the Bulgari Group has a very obvious family imprint: the current group chairman Paolo Bulgari and the vice-chairman and Nicola Bulgari are the founders of the company. Bulgari's grandson, the current CEO is Franceso Trapani, the brother of two brothers, and Nicholas' daughter is the general manager of perfume development in the US market of Bulgari Group.
The sense of family is also doomed to the development of Bulgari will not forget the history of the family. Bulgari started from jewelry, and jewelry has always been the focus of Bulgari brand development. But also because every member of the family wants to firmly guard the Bulgari brand, and Bulgari has to change in response to the situation.
Sales:
Since 1970, Bulgari has accelerated its pace of entering the international market. During this period, Bulgari boutiques in major cities such as New York, Paris, Geneva and Monte Carlo opened. Bulgari has nearly 160 boutiques around the world and is one of the top ten fashion groups in the world.
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