It is understood that the Korean clothing CEO Zhao Yinguang said that the seventh sub-brand Hanwha clothing store "Hmadam Han Yun Yi Xiang" has been opened trial operation, after the Spring Festival in 2014 will begin the formal promotion. It is reported that Han Yun Yi Hong brand located in the elderly in the Han clothing, the core customers are 45-year-old to 55-year-old woman is currently within the company is growing seed brand. The brand also "to the mother to love the temperature" as the brand slogan. Zhao Yingguang revealed that Han Yun Yi Xiang and South Korea will rank the top three middle-aged women's brand cooperation. Korean brands provide design, at the same time responsible for the production. HanDou clothing needs to pay the design cost and production cost to South Korean brands as well as the appropriate additional costs. The future of Han Yun Yi Xiang will establish its own production line, Zhao Yinguang said the brand can be operated in three ways: First, the independent design, self-production; Second, the purchase of design, self-production; Third, the purchase of design, to follow the order. Han Yun Yi Xiang may jointly use a variety of modes of operation. Zhao Yingguang said that the reason for the development of the brand is due to the design sense of the middle-aged and elderly fashion and fashion sense is not strong, conservative style, quality also needs to be improved. While China is gradually entering an aging society, this market will become larger and larger. "We want to be a stylish high-end brand, the price is higher than the middle-aged and elderly clothing on the market now, more importantly, we pay more attention to quality, quality is much better." Zhao Yingguang introduction, Han Yun Yi Xiang spring and autumn average price In about 200 to 300 yuan, summer 150 to 200 yuan, winter at 300 yuan or more.
Changxing Xinyang Textile Co., Ltd. , https://www.xinyangtextiles.com