The Kappa brand originated in Italy in the 1970s. It promotes the beauty of human nature and the design concept of individuality. It coincides with the profound transformation of the Snake culture at that time. Therefore, it was loved by people at the beginning of its creation. In the early 1980s, Kappa began a wide range of sponsorship activities and successively sponsored about 220 sports teams and individuals from 27 countries. The sports involved include 16 categories including football, skiing, cricket, beach volleyball and hockey. In addition, Kappa also sponsors many well-known pop singers, rock bands, TV columns, etc., and continues to appear in the media to make Kappa's popularity rapidly increase.
The external performance of affinity and the influence of advocating young people's culture are the magic weapon for the Kappa brand to win. Kappa has achieved rapid growth in just a few years through accurate market positioning, differentiated product innovation, and marketing strategies that suit the Chinese market. The Kappa brand advocates a sports fashion concept that makes Kappa brand fashionable, sporty, sexy and savory. Personality has maintained a very eye-catching position among many sports brands and gained the favor of consumers, and has gradually become a popular trend. At the same time, due to the great success of the Kappa brand in popularity and sales, it will also make Trend Sports become the leading figure and vane in the future domestic fashion sports goods industry.
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