The Taiwan Trade Fair Organizing Committee recently announced that the 2010 Global Search Engine Marketing Conference will be held in conjunction with the Taiwan Fair in Xiamen from April 9th ​​to 10th. The conference will be supported by the Asian SEM Association, the SEMPO Global Search Marketing Professional Association, the North American Search Marketing Association, the Taipei Internet Advertising and Media Management Association, the International Advertising Bureau IAB, and the Koelnmesse Exhibition Group. The conference will focus on “B2Câ€. The marketing approach is to conduct high-level discussions. Internet marketing experts from all over the world will decrypt the marketing secrets of B2C for the participants. The organizing committee of the Taiwan Fair believes that as one of the supporting activities of the Taiwan Fair, this year's search conference will have more breakthroughs than previous sessions.
News Highlights 1: This session will add a cross-strait Internet high-level forum. Mr. Zhan Hongzhi, Chairman of Taiwan's larger online media group PChomeOnline Network Family International Information Co., Ltd., and Lin Siwu, general manager of Taiwan's search engine marketing company, Aishe International will attend the conference. Communicate with domestic Internet executives and share cross-strait Internet innovation topics.
News Highlight 2: This conference will focus on the online marketing of B2C companies. Online shopping has exceeded 267 billion in 2009. According to the report, the online shopping amount in 2009 is equivalent to 2.1% of the total retail sales of social goods in the country. This figure is 1.3%. However, compared with developed countries, the penetration rate of online shopping in China is still at a low level. In 2009, a total of 130 million consumers in China purchased online, with a turnover of 267 billion yuan. The overall size of online shopping has increased by 90.7% compared with 2008, and the number of online shopping consumers has increased by 50 million. How traditional enterprises can quickly enter the online shopping market, this conference will invite experts from all over the world to share their experiences.
News Highlight 3: Case Sharing Practical Operation This conference will focus on all aspects of B2C business operations, through third-party expert reviews, advertisers personally explain the case, analyze specific B2C sites in SEO, PPC, SNS , BLOG, MOBILEINTERNET and other aspects of performance.
News Highlight 4: On-site diagnosis, give you more direct and effective help with your business card, get on-site website diagnosis and advertising diagnosis opportunities, at the search conference site, immediately get suggestions to improve the competitiveness of the website, instantly understand the network you purchased Whether the ad has room to increase the rate of return. The search conference will set aside two places for the trade fair of the Taiwan Fair, giving the trade fairs of the trade fairs more direct and effective help, and giving you more than one year of competitiveness.
The organizer won the era and believes that, like the high-quality exhibitions such as the Taiwan Fair, the business of participating in the merchants' group has great room for growth on the Internet. For this reason, the era will create suitable online marketing content and search marketing for such high-quality groups. Content to enhance the level of network technology application and the independent competitiveness of the Internet in this group and even the entire industry. It is bound to improve the cooperation mode between the new marketing model and the traditional marketing model across the Taiwan Straits, injecting new e-commerce marketing ideas into the traditional exhibition mode, driving the new transformation of the traditional industry marketing model and winning new business opportunities in the network era.
