For a company that is determined to take the franchise chain route, the terminal store is undoubtedly the company's window to the consumers. The geographic location of the store, the grade of the decoration style, directly determines the level of the brand, and determines the appeal and cohesion to consumers. Therefore, it is particularly important.
(a) Location
Experienced businessmen all know that, in the apparel industry, choosing the right location is a top priority. A suitable storefront (counter) location directly determines the popularity of the storefront, resulting in more than half or even more of the follow-up business situation. The location of the “Quettalang†specialty store adheres to the principle of “good location and strong popularityâ€. The main choice is Wangdian, which is located in the old city, the old commercial street, and the pedestrian street where brand stores are concentrated. The shop in the shop, shopping mall counters are preferred Phnom Penh, Silver Corner, elevator and other locations.
(B) Decoration style
The decoration style of "Kitaro" is based on the principle of "conspicuous, harmonious and simple". The exterior of the store is mainly red, and the name of the shop is white. The blue brand LOGO is bright and eye-catching. The interior is dominated by pink and pale yellow, while the floor is paved with wooden flooring. The environment is fresh, natural and welcoming. At the same time, the colorful “Titsaro†clothing, posters and logos are set off. There will be a model gallery at the entrance. Life-size children's models will be dressed in the latest children's wear, holding rackets, bats and other props.
(c) Product display
"Titsaro" also has strict regulations on the display of goods in the store, and must follow the principles of clear structure, rich colors, and distinct layers. Specifically speaking, clothing of different types and different styles must be displayed in sections and clearly marked at a glance. When displaying clothing, pay attention to color matching, rich and harmonious colors. At the same time, the display method emphasizes “high and low scattered, before and after scattered,†full of lively changes, and full of sense of hierarchy, giving people a visual sense of beauty. At the same time, in the proper place, some cute titaro dolls, hats, backpacks, etc. will be placed, which are full of playfulness and can effectively stimulate consumers' desire to purchase.
(IV) Staff Management
All terminal sales personnel of “Quettalang†have undergone rigorous training. The training content includes dress code, etiquette, communication language, product knowledge, promotion techniques and so on. The specific requirements are: dress tidy, full of energy, smiling and welcoming, warm service, and professional advice. Allow customers to get the most intimate and valued shopping experience.
"Titsaroo" also established a powerful information platform, through the professional development of the ERP system to manage the entire terminal system, each terminal network sales, inventory and other data will be the first time feedback to the head office. Both accurate and efficient, but also provides a basis for the company's market decision.