Knitting Urgency: Integrate the Industry Chain

The P&P-PH Value&Pure Shanghai fashion exhibition platform, which will be staged in Shanghai from October 20th to 22nd, will not only provide opportunities for the accelerated transformation and upgrading of the knitting industry cluster, but also open up new markets for many apparel brands to seek market share.

Clusters need to optimize industrial chains effectively

Some knitting industry clusters use P&P as a major way for them to enter the fashion industry. The outer sand sweater industry is one of the most representative industrial clusters in Shantou. P&P has been regarded as a bridge with channel distributors and consumers, and has started Outer sand sweaters are an efficient platform for this brand.

Although the output of outer-sand sweaters and Chaoyang underwear ranks among the top in the country, it has always lacked the appeal of brands and industries that can evoke in the country. OEM has become a last resort for many Chaoshan textile and garment companies.

To solve this problem, Lin Zefeng, secretary general of Shantou Textile and Apparel Industry Chamber of Commerce, believes that industrial clusters need to integrate the various aspects of the industry chain efficiently. The distribution of cluster clothing raw materials, textile technology, production bases, talent structure, capital operation, and clothing information is not Symmetry, resources are not optimally configured, so it is imperative to optimize the industry chain.

In the context of internationalization, the development of clusters also faces new opportunities. Clusters are based on corporate agglomeration. Through accelerating the pace of corporate brand building within the cluster, a pattern of local brands, provincial brand names, Chinese famous brands, and even the world's famous brands has developed. P&P will provide opportunities for these clusters.

Changing the development model will become the key to the survival of the brand

The formation of key enterprises in industrial clusters and the lead of leading enterprises have provided favorable opportunities for the development of small and medium-sized enterprises in a group of industrial clusters. In recent years, many textile and apparel industry clusters have put forward the idea of ​​integration of famous enterprises, brand names, and famous towns.

After becoming a mainstream consumer group after 80, its demand for products has become more liberalized. Whether it is for e-commerce or the changing department store industry, how to find products or brands that meet consumer needs will become the key to its survival.

Cai Aihua, the general manager of the Guangdong Aihua Woollen Knitting Technology Co., Ltd., who is participating in the exhibition, talked about how the domestic apparel industry was able to get rid of the inertial development ideas that had previously only depended on cost advantages to expand the market. The profit model changes to the development mode of acquiring higher-level brand added value and cultural added value.