Why do you watch the spring and summer show in winter? New York Fashion Week wants to change this rule

Many people think that New York Spring and Summer Fashion Week 2016 has a lot of new weather, such as Givenchy for the first time to break the traditional ticket to 1,200 the public. These moves now do not seem to be a case for a brand to win eye-catching, because a recent study from the Boston Consulting Group suggests that the public may be the future of fashion week.

As we all know, the fashion industry is currently pulling too long from the show, ordering to the retail channel and the customer's channel chain, not only exhausting the designer's energy, but also making many independent designer brands difficult to operate, and the industry is complaining. The inherent model faces challenges at the moment.

Fashion Week shouldn’t be just a grand event for industry insiders.

“We found that designers, retailers, and almost everyone are complaining about fashion shows. Because of the existence of social media, some things are no longer correct, which makes people confused.” Diane von Furstenberg, chairman of CFDA, explained to Women’s Daily. She said that consumers saw a full set of equipment on Instgram or the website, then went to the store and found that they couldn't buy what they saw in six months.

"The end result is that the plagiarist can only be cheaper," Furstenberg said.

Under such circumstances, the American Fashion Designers Association CFDA had to find a Boston consulting company, hoping to organize a report through research, intended to correct the problems existing in Fashion Week. The Boston Consulting Group will conduct a seven-week survey after Black Friday, which will not affect the fashion week in February next year.

Looking at the information now published, such research may explore a path of reform that will bring the relationship between design and retail, and delivery closer.

“We have some ideas, and everyone feels it should be a good idea to turn the show into a consumer orientation,” Furstenberg said.

At present, the overall operation plan has not yet formed, and the fashion industry has not yet sorted out the clues because it seems that everything needs to be re-established. CFDA is also preparing to meet with the fashion company's production company IMG to discuss some future possibilities, because people have found that the current fashion show is becoming more and more entertaining, there may be many business opportunities.

But it is not so easy to change the tradition. Although 95% of the survey agrees to change the existing system, some people still feel pessimistic about it. "It is very likely that nothing has changed in the end, it is still the same."

The current views in favor of reform are mainly divided into two factions. First, the brand can open some small showrooms to the media and buyers, allowing them to report and place orders directly. Then hold a large fashion show for consumers, only to invite the public to see.

The second option is to keep the big show date unchanged, but it will not release winter clothes in February and spring clothes in September. Simply put, what series will be released in the season. For the date and season, the Boston Consulting Group also put forward some opinions on whether it is possible to change the time to June and January of each year, which is more in line with the market environment, because data from several retailers indicates that this Two months of consumers are the most active. Another advantage of this is that women's release dates are similar to men's wear, which makes channel and distribution more convenient.

Perhaps in the near future, the business model of the fashion industry will really usher in a big reshuffle. Now, some pioneers who are willing to challenge have begun to try to transform. For example, Thakoon, which we reported before, will adopt the retail mode of “show, watch, buy, wear” after accepting the investment of the Cao family. Rebecca Minkoff also became the latest designer to reflect on Fashion Week. She recently announced that she will release her spring collection before New York Fashion Week and will open 30%-50% of the seats in Fashion Week. consumer. Although this is only a small change, it is also likely to become a stone that has been put into the lake, and it has stirred up thousands of waves. Just last week, several designers, including Thomas Tait and Proenza Schouler, announced their decision to explore a new future.