L2 Fashion Men's Winter 2016 New Collection: Continued to “Future”

Lilang has always been known in the business men's industry, and has a high market share. “Lilang will take the road of multi-brands in the future to meet the consumer needs of different age groups.” Hu Chengchu, Executive Director and Vice President of Lilang Company, said that the current consumer group of the company’s main brand “Lilang” is still 28 to 45-year-old business people. However, the target of the deputy line brand L2 is young men between 20 and 30 years old.

Lilang has always been known in the business men's industry, and has a high market share. “Lilang will take the road of multi-brands in the future to meet the consumer needs of different age groups.” Hu Chengchu, Executive Director and Vice President of Lilang Company, said that the current consumer group of the company’s main brand “Lilang” is still 28 to 45-year-old business people. However, the target of the deputy line brand L2 is young men between 20 and 30 years old.

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