GIADA's Spring/Summer 2017 collection is based on luxury and elegance. It explores a sleek freedom from the forest. The works of Barnett Newman, a New York-based abstract expressionist artist and genre painting pioneer, are the cornerstones of this season's inspiration. The connection with Newman's paintings originated from the visit of the creative director Gabriele Colangelo to the Museum of Modern Art (MoMA) in New York. The unique spatial segmentation philosophy and pure and intense colors in Newman's iconic "zip" concept are mapped to GIADA's spring/summer 2017 ready-to-wear designs.
From the top to the bottom, the screen is cut open, like a door with the same illusion; the light-colored lines in the dark background are the same light, and the soliloquy from the painter's inner world, “zipâ€, is the one that starts with the heart. The dialogue of the world is also a philosophy of life explored by the GIADA Spring/Summer 2017 collection, a balance between luxury and purity.
Profiles, GIADA 2017 spring and summer series patchwork stereo visual effects created by a large area of ​​solid color stitching. The color blocks that complement each other in texture and color form a harmonious ratio while expanding the spatial separation. Throughout the entire series of asymmetrical folds on the waist, the overall trend is relaxed and bleak, presenting individuals with the most natural and authentic state.
"Organic abstraction" is the definition that Barnett Newman's work is often given in the industry. He studied biology and botany at Cornell University in the 1940s. He often permeated his early paintings with natural insights. Using this as a starting point, creative director Gabriele Colangelo integrated into his memories of the spring and summer series of GIADA images from nature: the solitary peaks of the Dolomite Ranges in northern Italy turned into white tones; the green meadows and the upright The vegetation is turned into forest greens, moss greens and awn greens; the lakes like the mirrors of the mirrors diffuse a gentle glow, just like the sky-brilliant sky blue and lilac silver in the series.
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