Large well-known enterprises have strong financial strength, mature and stable team, professional and highly technical talents, and good management mode. However, all this does not guarantee the effectiveness and effectiveness of their online marketing. There are many shortcomings, some problems even It is incredible and disproportionate to the image of a large, well-known company.
These problems are mainly:
First, there are many problems in the company's own website.
The large-scale well-known enterprises' own websites are an important network marketing tool. At present, most of the websites have too small information capacity, poor interaction, no atmosphere for visitors, and poor user experience. The problems of large well-known corporate websites are mainly:
1. The website positioning is not clear, do not understand the main purpose of building a website, and lack the strategic thinking guidance of network marketing;
2. The column planning is unreasonable and the navigation system is imperfect;
3, failed to reflect the characteristics of the massive information of the website, and even important information such as product introduction and service introduction are incomplete;
4. I don't understand whether the website is for business leaders or for sales;
5. Lack of interactivity and inability to communicate online;
6, flashy, and even affect the speed of access, it is very strange why many corporate websites use a large picture transition;
7. Never consider promoting your own corporate website visit. Is it just to print on a business card?
Second, the importance of the search engine is not enough.
This problem is mainly manifested in two aspects. First, the websites of large well-known enterprises are not friendly to search engines, and the second is that they do not pay attention to the promotion of search engines.
When a user logs into a search engine and enters a business name or product name, many large enterprise URLs do not appear in search engine feedback, even after several pages, which means that these companies will lose these potential business opportunities.
Third, do not know how to use the new information communication method.
When it comes to online marketing, large well-known companies know how to advertise, but they don't know how to use new media such as blogs, podcasts, and RSS to reach out and communicate with their customers, prospects, and business partners. At this point, there is a big gap between large domestic well-known enterprises and foreign counterparts. Some well-known foreign IT companies such as Hewlett-Packard, IBM, SUN and Oracle are active practitioners of new technologies such as blog marketing. The development of corporate blogs shows that even SMEs are exploring the front of large-scale well-known companies.
Fourth, stupidly paying a lot of money to the traditional media, but do not know the word-of-mouth marketing of the media media.
Any large-scale well-known enterprise has to break into a lot of money every year in traditional media such as television, newspapers, magazines, etc., but there are other things that do more with less. For example, for some digital products, young consumers have rarely seen traditional media. For example, if you want to buy a notebook or a digital camera, consumers will now log in to the online media to browse, query, compare, bid, etc. If these companies can properly launch the network and assist in word-of-mouth marketing, there will no doubt be Will achieve twice the result with half the effort. In many cases, large well-known companies have broken into 10 million in traditional media, and may even be as good as one million online media.
