2018 spring and summer women's color procurement guide: bright red

Lead: Bright red is one of the core colors and fashion colors commonly used in the cross-season period. Its status cannot be defended. The color is also stable in the retail market, accounting for 4% of the total color in the Anglo-American market. Due to Givenchy, Fendi, BottegaVeneta and other brands used in all kinds of apparel design......

As one of the bright red color of trans-seasonal period and common core fashion color, not to defend its position. The color is also stable in the retail market, accounting for 4% of the total color in the Anglo-American market. Due to the use of big brands such as Givenchy, Fendi, Bottega Veneta in various apparel designs, its presence in magazines and various social media has become stronger and stronger. In addition, many fashion consumers are gradually adapting to wearing some bold colors. Designers can consider using bright red in all kinds of product design, visual marketing and styling matching in the spring and summer of 2018, and can also match it with contrasting colors. Such as tannin blue, magenta and lilac purple.