Netizens caring about the car circle recently acknowledged one thing. The Datong D90 launched two tailor-made versions of Han Road. According to Han's own words, car customization is not uncommon in a million-dollar car (eg Tesla, Moreover, the auto industry in developed countries in Europe and the United States is highly developed and customization has long been the norm. However, the customization of cars below 500,000 yuan is still rare. ---Crystal Information
Chase company found Han Lu, once wanted to use the influence of Internet Red to suck powder, is to "get the customer"; Secondly, Han Lu, who read the car countless car reviewers give custom solutions, presumably riders convinced degree It will be higher, and it will be grounded gas. As a result, the probability that fans will pay for it will increase greatly.
Han Lu eventually helped Chase, or helped the rider customize the Chase D90 two models - urban and cross-country version, both have their own focus, configuration is different, how many people will pay for the idol, wait until the two models After listing, it must be known after a certain period of time. But customization has already entered the domestic automobile circle and has approached every one of our car owners.
As early as last year at the Beijing International Auto Show, SAIC Chairman and General Manager Lan Qingsong told the media that Chase was to be C2B's first domestic custom car company.
C2B, customer needs first, the company orders according to customer demand, this is customization.
As we all know, the automobile is an important indicator of a country's industrial and technological development. It includes not only heavy industrial components such as engines and chassis, but also light industrial configurations such as seat packaging, skins, etc. It includes complex technologies such as gearboxes. Hardware also includes futuristic software such as telematics, autopilot, etc. It not only has the language and the program that the machine has, but also requires manual intervention and test driving to give an experience. (Procure Crystal on the China Crystal Industry Network: http://sjcyw.99114.com/) In short, the automotive industry covers machinery, technology, information, artificial intelligence and many other fields, as many accessories, configuration and combination of more than people Imagine, therefore, talking about customization in the automotive field is not easy.
In fact, in addition to cars, in many commercial areas, customization has become a trend, furniture can be customized, the overall home program can also be customized; clothing can be customized and customized, the overall personal image can be customized design. (Purchasing crystal on the China Crystal Industry Network: http://sjcyw.99114.com/) This is true for individual users, and for enterprise customers, too, in the past, for almost all physical manufacturing areas, modular and standardized The mode of production is absolutely inseparable. The advantage of this mode of production is that the cost can be optimized to the greatest degree. When it comes to a specific product, the bigger the sales, the higher the output will be, and the cost will become more and more as the output increases. Low, the profit margin is relatively greater.
In the past, "popular red skirts on the street" was popular. Everyone was racing to chase and wear the same "red dress." However, now and in the future, individualized demands are highlighted. People are afraid of “breadshirts†and they are afraid of wearing the same clothes and clothes as others, so they appear to have no goods. Therefore, customization becomes a trend and becomes mainstream and inevitable.
â–² Xie Nan and Liu Wei hit the shirt at the airport, capitalized - å°´å°¬
Customization also has its difficulties. Its difficulty is also the core issue in the customization process. It is how the client demand data is effectively imported into the enterprise and how it can effectively affect the production and manufacturing of the enterprise.
To solve this problem, in the process of product customization, it is necessary to clarify two points: First, all platforms involved in product manufacturing data must be open for consumers to choose; Second, the process of consumer choice should have strong interaction, at any time Improve the gaps and deficiencies, transparent channels for information exchange and effective communication.
To achieve the above two points, the Internet is necessary as an application tool, and the establishment of big data analysis and mathematical model also requires more precise and better. In this regard, Wang Haibo, chairman of the Netbank Group, believes that the customization from the online procurement to the sharing of production services to the customization of sales is the most important value that the industrial Internet brings to manufacturing companies.
Perhaps, the launch of a custom version of Hanlu does not change the inherent production mode of car manufacturers, and it is not the consumer's personal involvement in customization. However, SAIC Chase is also the first person to have domestic car companies to eat crabs. (Purchasing crystal on the China Crystal Industry Network: http://sjcyw.99114.com/) Automobile manufacturing, so complicated Dongdong can be customized, other products, especially in the field of life products, what else can not it?
Customized, advertised self-recognition, confidence display, and personality charm. In the future, perhaps the areas of demand that you can think of will all become customized worlds. It will not be impossible to improve our quality of life and change our lifestyle in every aspect of clothing, food, housing, and transportation.
For more information, please visit Crystal Industry Network, China Crystal Industry Network official website: http://sjcyw.99114.com/
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