Recently, the “2017 China International Fabric Creative Competition†review meeting was held in Humen, Guangdong. The event was hosted by China National Textile and Apparel Council, China Textile Information Center, National Textile Product Development Center, China Council for the Promotion of International Trade Textile Industry Branch, Textile Industry Vocational Skills Identification and Guidance Center, China Fashion Color Association, Frankfurt Exhibition (Hong Kong) Co., Ltd., etc. The unit co-hosted and received strong support from the People's Government of Humen Town, Dongguan City and the Humen Garment and Apparel Industry Management Committee.
Li Binhong, director of the National Textile Product Development Center, Li Bo, deputy director of the Productivity Promotion Department of the China National Textile and Apparel Council, Li Zhao, deputy director of the China Textile Information Center, Liu Zhaoxiang, director of the product development division of the China Textile Information Center, and a popular trend expert invited by the organizing committee of the competition Authorities, fashion brand designers, buyers and other industry authoritative professionals and a number of media representatives participated in the event.
Looking for the most beautiful "art"
The China International Fabrics Creative Competition started in 1999. It is the most authoritative and influential professional event in the field of pattern design in China's textile industry. It is based on the Chinese textile fabric industry, the release of radiation trends, designer mining and cultivation, A comprehensive incubation platform for fabric innovation and R&D. The competition emphasizes the combination of design creativity, cultural heritage and market commercial value. It is professionally oriented and forward-looking in fashion trends, product development, collaborative innovation of upstream and downstream industries, and talent cultivation.
At the jury, creative rookies from more than 100 colleges and universities competed on the same stage, and more than 3,000 flower designs were interpreted as “art of creativityâ€. The works are classified according to the group of home textiles, home, clothing and clothing. The style is clear, the style is avant-garde, and the inheritance of tradition is not lost.
The China International Fabrics Creative Competition favors innovative works with high artistic value and imagination; encourages the selection of works to awaken traditional classic art with fashionable fashion design, and expresses the inspiration and original ideals without boundaries by eclectic expression. .
A jury composed of 13 industry elites, with a design balance of trending innovation and commercial value, can be described as a "carpet" search in a large number of works. According to the judging criteria, the judges combined with the latest fashion trends to conduct a rigorous selection of the works in terms of theme fit, creative ideas, fashion elements, pattern creativity, technique use, color use, market value, style, etc. The vision, the sharp reviews and forward-looking guidance bring the latest high-end fashion information, professional advice and directions.
Before the start of the judging, Li Xiaofei, one of the reviewers and deputy editor of “The Trend of Textile and Fashion Trendsâ€, from the four themes of “trend re-tribeâ€, “original pastoral examinationâ€, “creative old spirit†and “retro new future†The theme of the 2017 China International Fabric Creativity Competition “Die Chuang†was professionally interpreted, providing professional trend analysis guidance and pattern design suggestions.
Landing good ideas sparked hot reviews
Good creative fabrics must not only have original design, innovation, fashion and other aesthetic design elements, but the most important thing is the value of commercial landing. The platform value of China International Fabrics Creativity Competition is also to explore more designs that have a trend-oriented role in the industry and further promote the benign production and demand cycle of the industry chain.
After careful screening, the jury carefully selected dozens of outstanding works from all the participating works and launched a discussion of “passionateâ€. As Li Xiaofei, deputy editor of Textile and Fashion Trends Outlook, said, there are no bad fabrics in the world, and they can be good works in different designers' hands. Faced with such a large number of creative works, the jury can only use the creative connotation, trend, business value and innovative spirit as the reference.
Wang Yutao, the design director of Beautyberry, especially valued the weaving possibility and production effect of creative fabric design. He believes that some visual effects are excellent, but the works with technical gaps in actual production will be eliminated by “ruthlessnessâ€. Zhang Liwei, the visual director of geology, is particularly sensitive to the needs of the terminal. He believes that the traditional weaving process and minority totems, in the mix with the international trend of color, form an innovative fashion design, attractive to the current consumer. Feng Fei, director of Fengfei apparel design, is also a supporter of “national styleâ€. He believes that the totem with Chinese national characteristics is combined with simple black and white ash, and the designed fabric has high commercial practicability.
Echunir design director Li Chunjiang and Ao Ying Jiyuan creative director Li Yong are all out of the "color control." In the process of judging, they are more interested in the work of color jumping, and carefully compare the creative explanations of the works with the sample images used in the ready-to-wear, and strictly exclude the flashy works.
Deng Zhaoping, the design director of Plymans and the design director of GIOIAPAN, who participated in the evaluation of China International Fabrics Competition for the first time, took the integrity of the works and the expression of international popular elements as the main criteria, and focused on the style and category balance of the finalists.
Wu Xuekai, the director of the design of the top dress, has a heart for creative works with rich cultural connotations. He believes that in such a high standard and high specification fabric creative competition, the winning works must not only be "beautiful" but also must be innovative. Some familiar works and products that already have finished products on the market cannot be selected.
NELLYRODI creative director Michael Bonzom's judging style is the most "sharp". He said that the creative and artistic aspects of the entries are more prominent, but they are still a little lacking in the category, mainly focusing on the patterns of fabrics such as home textiles, casual wear and scarves. design. In recent years, the street sports style fabrics that are keen on the market, as well as the design patterns of accessories such as bags, ipad sets, shoes and socks, are lacking. I hope to see more innovative breakthroughs in related categories in the future.
Liu Da, director of the Textile Research Center of Beijing Institute of Fashion Technology, said that the number of works from the colleges and universities at this jury was very large, and the style was obvious. They reflected their respective advantages in patterns, crafts, colors and overall creativity. At the same time, the results of the review are very important for the guiding role of future design talents. Zhang Yi, director of the Home Textiles Fabric Design and Culture Research Office of the College of Textile and Apparel, Jiangnan University, said that although some home textile fabric creative works have unified visual effects and artistic beauty, they are not rare in commercial applications, and the trend elements used are not new enough. For some novel and creative jumping works, some guidance is needed.
In the end, after the jury's intense and enthusiastic comprehensive comprehensive assessment, the Gold, Silver, Bronze and Market Application Awards, Fashion and Creativity Awards, Cultural Heritage Awards, Special Awards and Excellence Awards will be released. The winners will be announced in September. .
Editor in charge: Xu Yuehua
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