What is the new concept store IT blue block

From the perspective of commercial retail space,

IT blue block broke IT

The store design has always been

A main road runs through the entire shop.

It was built to create a multi-dimensional, three-dimensional experience space.

IT opened a new concept store in Hangzhou with a different space design, named IT blue block.

The store is divided into: fashion apparel, lifestyle products, footwear accessories and outdoor products in different areas, all-round to allow consumers to achieve one-stop shopping at the same time, different themes of different regions can also stimulate the spread of social networking.

This store has a story in terms of size and design. The theme is transformed into five shades of the logo designed by the famous New York designer Craig Redman and Karl Mier. They are the blue block, the red room, and the green. Gallery, pink podium and yellow card, Hangzhou, this blue theme - blue block.

In the industrial wind central laundry room to buy hipster essential jeans item

IT's denim singles have always been the focus of sales for many brands, and jeans with a sense of design and an excellent version have become the best representatives of street style. The IT blue block hides the coolest denim items in an industrial-style central laundry.

Here is not only the influx of people to buy goods, but also is the holy land of net red!

In October last year, Korean style brand Stylenanda opened a Stylenanda Pink Hotel in Myeongdong, Seoul, a hotel-themed concept store. The six-storey store design refers to the distribution of shopping malls, attracting a large crowd for a time. Blasting Instagram and a circle of friends became an online boutique shop.

It also decided to move its smaller version to the Hangzhou flagship store after referring to Stylenanda, so that many customers who are full of girls' hearts can feast their eyes!

Women's wear brand Curetty in the inflatable tent

IT also designed a semi-independent space for its women's brands. Curetty, the main girl's wind, was designed in a semi-open and transparent inflatable tent. Simple spaces create different senses that are new and unique!

Art decorations and sculptures escort you

Walking into the art shoe-like footwear store, pure white decorations on the wooden frame, modern artistic decorations, and even artistic plasters are displayed on the shoes. The three-dimensional and sculptural nature of footwear itself echoes these works of art.

Sports field in the shop

Two of the concept stores are designed to be sporty. One of the Olympic styles is black and white, with pommel horses and rings. The second floor directly represents a mini tennis court. Sports and leisure goods are placed on the audience. The seats on the seats give a lot of points for the shopping experience.

A giant container deducing street style

The most prominent in the store is the six-meter container. The men's wear displayed in the container is more personal and has a sense of time. The first case of a container-based retail store was the UK's BOXPARK.

BOXPARK integrates fashion shopping and street food culture, and is completely composed of modified containers. This is a successful innovation in the retail sector. The market effects generated by different merchants come together to successfully attract larger crowds. .

This is why IT will follow their example. It is both a tribute and a topic.

London Boxark

Introduced Japanese outdoor brand CHUMS for the first time

The flagship store in Hangzhou has also invited many new brands to settle in for the first time. The outdoor Japanese brand CHUMS is one of them. His logo is a red-footed Qiaqia bird. This Qiaqiu bird also makes this brand impossible to fire in Japan. In order to match the brand concept, IT has specially designed a "jungle" with outdoor equipment in it.

AAPE and CHOCOOLATE simple battle

IT's two main brands are also reproduced in flagship stores with the most classic decor. AAPE follows the classic moonface logo, and the window is still a transformed neon tube. CHOCOOLATE added water pipe elements to the design of the original black and white chocolate brick to create an industrial atmosphere.

In addition to these there are many small details of surprises, such as interesting vending machines and cameras, as well as special LED self-timer lights, stroll to the final will have a rest of the Juice Bar, humanized design to retain customers at the same time also established A very good brand image.

Opening the first brand-new concept flagship store in the Mainland shows that IT attaches great importance to the Chinese mainland market. According to the group's financial report, under the shrinking trend of Hong Kong's retail market this year, the market performance in Mainland China is still remarkable. of. The IT Group's financial statements for the year 16-17 show that Hong Kong’s total turnover fell by 6.3 percentage points, 19 stores were closed, and at the same time, the mainland’s turnover increased by I.T.16%, and the number of direct-operated stores increased from 364 to 435 homes.