In February 2018, when GUCCI's operating room show became popular, perhaps few people would think that the next hot spot about GUCCI turned out to be an anecdote from its design director and Chinese Internet apparel brand a month later. .
Recently, news from the China Garment Network said that Handu Yishe may have signed a contract with an Italian design director of GUCCI. The fashion big coffee, once the core creators of GUCCI Dionysus (Bacchus), GUCCI Sylvie series and many other explosions, is known in the industry as an important promoter of GUCCI brand rejuvenation in recent years.
Then, GUCCI design director, famous big coffee, how to choose to locate fast fashion Internet brand Handu clothing cooperation? In the final analysis, Handu Clothes House fully reflects the characteristics of a fast fashion brand rooted in the Chinese Internet. In particular, you use the "fast, ambiguous, accurate" three fast indicators to measure them.
Fast: At the beginning of the year, they signed 17 times to board New York Fashion Week designer Cui Fanxi. Under the leadership of the “Asian Fashion Kingâ€, the development speed was greatly improved.
ç‹ : “High cost performance†is one of the characteristics of fast fashion brands, but it is often easy to be criticized by consumers because of quality problems. However, in 2017, Handu Yishe’s sales price of fabrics and fabrics increased significantly. It almost remained unchanged.
Quasi: It is said that Handu Yishe has developed a complete business intelligence system, which can realize the automatic management of the whole process from design to production to sales, and further optimize the product precision and new efficiency by relying on big data system.
Moreover, in the development of world fashion, there are not many cases of fast fashion brands and luxury big brands/designers across borders: H&M and Kenzo, Versace, Kawakubo, Lafayette, Uniqlo and Hermès designers, Loewe creative director, Alexander king……
Therefore, if the GUCCI design director finally chooses to sign a contract with Handu Yishe, the author thinks that it is not a very surprising thing. As a fast-fashion clothing brand in China, Handu Yishe has accumulated a fan base of 50 million in years of operating experience, and the composition of fans is mainly based on 90s.
Considering the young online sales strategy mentioned by Gucci in the previous article, in the Chinese market, choosing to cooperate with Handu Yishe is also a good choice.
Enter Handu Yishe Brand Center
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