Recently, LACOSTE “Le Club†concept store opened in Beijing Blue Harbor Shopping Center. As a high-end lifestyle brand from France, LACOSTE is known for its iconic crocodile LOGO, POLO shirts and shoes, bags and sports-inspired premium leisure products. The store covers an area of ​​about 114 square meters and is mainly engaged in men's wear, women's wear, shoes, accessories, underwear, leather goods and other products. The store is located in the Blue Harbor of Beijing's lifestyle shopping park, using a store concept that is synchronized with global fashion capitals such as Paris and London.
“The Le Club concept store is designed to create a unique multi-faceted experience that fully embodies the brand image and the spirit of innovation and innovation of founder René LACOSTE,†explains LACOSTE Global CEO Thierry GUIBERT, “even entering the store. Before, the atmosphere of LACOSTE Le Club was very conspicuous. The color of the store layout was mainly white and green, which symbolized the color of the brand. It reminds people that the founder of the brand is also the world tennis champion, Mr. René LACOSTE loves his life. Tennis court."
Looked around the shop, the product range was ordered on display at the "lockers" inspired design space, designed to pay tribute to René LACOSTE aesthetic concept CHANTACO stadium locker room, a bench seat placed in the shop, not only It is available for customers to rest, and the shelves on the side are also convenient for guests to place their belongings.
The shop symbolizes the brand's white and green colors, natural wood and perforated leather, can not help but reminiscent of LACOSTE tennis racket, its high quality texture will create a more natural shopping experience, so that everyone in the store Customers are immersed in LACOSTE's smart and elegant French style charm. Among them, the most striking thing is that LACOSTE is dedicated to the display of colored walls of POLO shirts. This idea brings out all the models of the brand's best-selling POLO shirts, which are colorful and eye-catching. Polo shirt customization service is also available in the store, and customers can customize their own names to create exclusive personalized products.
Image source: LACOSTE
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