In 1973, Lightness originated in Europe and its brands are registered and sold in the United States, Canada, Europe, Asia Pacific and other parts of the world. In 2001, Lightness established Hong Kong Group Company with great concentration on the Chinese market. Lattice Fashion Co., Ltd. is a Chinese company under lightness International Group, specializing in the production of functional underwear -based international enterprises. Laitisei adhering to the "woman's founder of happiness," the mission of many years of painstaking study of Asian women's physical characteristics and aesthetic needs, always grasp the trend of the pulse, adhere to the use of the latest high-tech fabrics. "Her" emphasis on ergonomic mechanics, emphasizing comfort and health, with high-quality international new fabrics and top fashion design. "She" to promote elegant, stylish, healthy underwear life, leading the new trend of women's underwear.
Consumer message Love heart, choose Lattice, not only favored her ergonomic professional design, more intimate is that she creates a healthy beauty for women. In the choice of underwear fabrics has been emphasized the comfort and health, in addition to bring elegant high-quality visual effects, but also high elasticity, fast absorption, no trace no pressure for women to bring the most gentle touch experience all in one. For each section of the curve, every inch of skin for delicate care, let it breathe freely, but also only women have the grace and grace. The so-called "moderate shade, shorten the degree of convergence," Letitnessi women elegant, stylish, healthy personality in the needle above the lively fragrance, under wear perfect interpretation, is "the founder of a woman's happiness!"
2010 Brand Strategy Adjustment In 2010, Lattice's "global functional underwear pilot," the market position as a rock, the country opened a total of more than 800 stores, the average monthly sales of more than 350,000 single store, become functional underwear subdivision Market benchmark. However, under the environment of fashion full of every living cell, the brand metabolism promotes Lattice to take a higher view. Enriching product lines and expanding target consumer groups As one of Lattice Strategic Planning in 2010, the new product structure will further share the market share of 20-25 years old and conventional underwear areas. The new target groups will also include mature upper-class women market. In addition to pulling up the product price line, Lattice still regards the healthy elements as the first pursuit of the full range of products. It only incorporates more fashion elements based on the original and continues to inherit the brand identity of "fashion, elegance and health"!
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