New York Fashion Week in 2019 will be unveiled on September 5th. According to incomplete statistics, Chinese fashion brands account for nearly a quarter of the nearly 100 fashion shows this season.
According to the New York Fashion Week schedule released by IMG in recent seasons: the number of Chinese brands has been steadily increasing.
33 Chinese fashion brands, who are they?
Up to now, there are 33 Chinese fashion brands, including well-known brands such as Bosideng, Jiangnan Cloth and JNBY, as well as new designer brands such as Taoray Wang and Angel Chen. Among them, Jason Wu, Taoray Wang, Lan Yu, Vivienne Hu, etc. have become frequent visitors to New York Fashion Week.
China's fashion apparel brand Peacebird and Chinese sportswear brand Li-Ning made their debut in New York Men's Wear Week in February this year and sparked enthusiastic attention from media at home and abroad.
This season, we saw four familiar Chinese fashion brands, they are: Bosideng Bosideng, NAERSILING Enling, JNBY, Semir Senma.
Among them, NAERSILING is the high-end line of Shenzhen Nalth Fashion, which is the second appearance of the company in New York Fashion Week after finishing the first show of New York Fashion Week last September. SEMIR Senma will release the work with Chinese designer CJ YAO this season.
The other 29 Chinese independent designer brands are:
Laurence & Chico (Laurence Li & Chico Wang), INXX, Lan Yu (Lan Yu), Vivienne Hu (Hu Yuanyuan), Taoray Wang (Wang Tao), Jasmine (Qin), Claudia Li (Li Yunmeng), JUST IN XX (Zhou Yuying) , F/FFFFFF (Zeng Chao), Ruby Fang (Fang Lihua), Chocheng (Cho Cho Cheng), Yajun (Lin Yajun), DAN LIU (Liao Jianming), Namilia (Nan Li & Emilia Pfohl), Semir x CJ Yao (CJ YAO), Calvin Luo, C+ plus SERIES, Dakun x Liu Yong, ALL COMES FROM NOTHING, Hua Jia Studio, MENG HUITING, WANG CHANGRONG (Wang Changrong), Particle Fever Particle Mania (Lin Hai & "Human Ji Jin"), Angel Chen (Chen Anqi), XY (Zhang Han), Snow Xue Gao (Gao Xue), Jason Wu (Wu Jigang), Sandy Liang (Sandy Liang) ), PH5 (Mijia Zhang & Wei Lin)
*The following picture shows the 29 Chinese independent designer brands, founders and founding time: (Source: "Gorgeous Designer Database")
Who brought Chinese brands to New York Fashion Week?
In February of this year, the American Fashion Designers Association CFDA, together with Alibaba's Tmall, fashion brand management and consultancy Suntchi (Suntchi), jointly launched the "New York Fashion Week Tmall China Day", first established in New York Men's Week Official schedule. This is the first time that Chinese brands have collectively appeared in New York Fashion Week in the name of “National Dayâ€. This season, "Tmall China Day" selected three Chinese fashion brands such as JNBY, Particle Fever and Angel Chen to land in New York Fashion Week again.
In addition to Alibaba, Tencent also participated in this season's New York Fashion Week.
HOT NOW, co-sponsored by Tencent News and China Fashion Designers Association, entered the official schedule of New York Fashion Week this season, and held a press conference on August 12th at Shenzhen Tencent Binhai Building. Although HOT NOW has not disclosed the list of Chinese designers who participated specifically, according to the organizing committee secretary-general Dong Wei, in the press conference, in addition to fashion shows, in the future, HOT NOW will also hold Showroom and fashion cross-border creative exhibitions. A series of activities such as the Summit Forum will empower the globalization of China's fashion industry.
In addition, Icy, a Chinese designer platform that strives to deploy intelligent and sales system KOL, will join hands with Chinese designers Xu Yiwei, Hua Jia, Meng Hui and Wang Changrong to present this season's New York Fashion Week.
Chinese designer Zhang Han was selected by the platform Global Fashion Collective (GFC) to work with designers from other countries during New York Fashion Week.
In addition to the above platforms, the platform CAAFD, the Parsons master's graduation show, and the Rhode Island School of Design's fashion show (RISD) are also likely to have Chinese fashion brands.