Sports and Fashion combine Madison costumes to lead "Pan Outdoors"

Life is movement. With the continuous development of society, sports have become a current trend. It not only can effectively improve people's physical health, but also become a way for many urban people to ease their stress and relax. The surging movement has also begun to drive the development of the sports and leisure apparel market, and a large number of well-known brands such as Nike, Adidas and Li Ning have emerged. However, with the improvement of living standards and the involvement of fashion trends, people's demands for clothing are no longer confined to leisure and comfort, but more to the pursuit of fashion and beauty.

Casual fashion is favored by customers

A few days ago, it was reported that since the beginning of this year, in the sports and leisure apparel industry, “Madison branded apparel” has risen to the fore and has soared in sales volume all over the country. It has long been at the top of the list and is highly favored by customers. In response to this, the reporter conducted an interview to confirm the relevant personnel. The reporter was informed that “Madison Brand Apparel” is a large-scale joint-stock enterprise that integrates garment design, production, and sales. It was established in 1997 and is located in Beijing. The reason why the brand is highly sought after by consumers is that it is unique in comparison with other casual brand apparel, and it is smartly integrated with fashion elements while focusing on leisure, which caters well to today's urban fashion people. Demand.

According to dealers, the “Madison brand apparel” consumer population is mainly between the ages of 16 and 55, and has become a must-have for citizens in their leisure time. In a store in Beijing, customers are in a continuous stream. Mr. Li, who came to buy Madison brand clothing, told reporters that he never participates in thrilling sports. The usual sports are limited to fishing, walking, and outdoor barbecues. Previously purchased sportswear is too formal, and style is dull, "Madison brand apparel" is not the same, both casual and stylish, suitable for a variety of leisure venues.

First to propose "pan-outdoors" to lead the fashion trend

Sportswear incorporates fashion elements, abandoning the former sportswear's excessively strong sports style, single style and other disadvantages, which can be said to be a new breakthrough in the apparel industry.

According to the person in charge of “Madison Brand Apparel”, the integration of fashion elements is actually the result of the introduction of a new lifestyle concept called “Pan Outdoor”. "Pan outdoor" was proposed in 2010, and this concept was first proposed in the Chinese clothing market. This concept, as its name implies, refers to outdoor sports in a broad sense. It is more inclined to recreation, such as hiking, trekking, picking, camping by the lake, etc. While exercising, it is more free and close to nature. It will be the occasion for apparel products. Positioning has been effectively extended and market demand has been expanded. The person in charge pointed out that people who regularly participate in physical exercise and thrilling sports in China are limited, and they are generally simple sports. With the development of society, most urban people tend to exercise in order to ease stress and relax, but they also pursue fashion while pursuing sports. Therefore, "pan-outdoor" and "fashion elements" fit well with these two needs of customers.

It is understood that as early as in 2009, "Madison brand apparel" has fully entered the Chinese clothing market, to create a "freedom, self-confidence," the slogan of fashion, casual brand. At present, the company has established a brand exclusive system integrating leisure and life, leisure and fashion, leisure and business in the country, covering the fashion trend series, lifestyle series, couple set series, family set series, and sportswear series. Men's wear, women's wear, men's shoes, women's shoes, leisure bags, caps, socks, wristbands, and professional sportswear are all equipped with products that interpret health, fashion, personality, and the beauty of life.

Grab the Chinese market and take the road to success

At present, "Madison Brand Apparel" is breaking the trend and increasingly occupying the Chinese clothing market. In the marketing model, the company is dominated by franchised stores. The major franchisees are now scattered in Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu and other places in China, and have established a huge sales network and a cash distribution system.

It is understood that in addition to the characteristics of fashion and leisure, the quality of "Madison brand apparel" is also first-class. Over the years, companies have been maintaining good relations with domestic and foreign companies in the fields of fabrics, textiles, printing and dyeing, etc., and have introduced various series of fine products into the Chinese market to provide quality services to domestic consumers. In addition, the company advocates people-oriented development concept, and constantly introduces first-class management and design talents to form a high-quality production, operation management and design team, and to create a more fashionable and more pleasing human scientific management. Atmospheric clothing.

The long road of brand fighting in 13 years has finally come out of a unique brand road. Experts alleged that "Madison Brand Apparel" will not only take its place in the Chinese market, but will also be expected to lead the entire sports and leisure apparel market and create a new world.