C2M customization model is subverting traditional clothing manufacturing

In recent years, with the new consumption trend, the increase of individualized demand and the improvement of consumption level, C2M clothing customization is gradually becoming an emerging blue ocean market, and subverting the traditional clothing manufacturing industry.

The scale of the clothing customization market continues to expand, and the advantages of the C2M model are highlighted.

According to the data provided by the China Business Research Institute, in 2013, the scale of China's apparel customization market was only 60 billion yuan. In the next five years, the annual growth rate of the apparel customization market was as high as 22.9%. In 2017, the market size reached 137 million, an increase of 20.7%. According to the relevant data of Everbright Securities, by 2020, the size of the clothing customization market will reach 200 billion.

Along with the common development of clothing customization, it is a new word called "C2M". C2M is the abbreviation of English "Customer-to-Manufactory" in English. The Chinese abbreviation is "customer-to-factory". Its essence is the demand-driven manufacturing mode, with flexible manufacturing and on-demand production. With the bottleneck of mass production, the individualized demand of consumers is becoming stronger. Flexible production can better manage demand and plan production, and achieve efficient production process by virtue of its ability to realize small batch and multi-variety production. control.

Some fast fashion brands such as Zara and Uniqlo have been at the forefront of C2M trials, and are constantly investing in optimization and update of the supply chain to achieve rapid response and destocking. The successful trial of the big brand will undoubtedly inject a strong shot into the market and continue to help the market practice in C2M. However, each brand has its own differences. Successful experience can't be easily copied. It needs professional analysis and evaluation and local adaptation plan to achieve the transformation effect. At this time, the professional C2M customized solution service provider appears. This is especially important, such as YSD Yunshang, a Chinese-owned brand from Cimpress, a US listed group.

YSD Cloud is still helping enterprises to implement C2M to maximize profits

Based on years of experience in providing integrated C2M mass customization production solutions for traditional manufacturing companies, Cimpress Group's Chinese brand YSD Yunshang will bring the C2M custom model practice experience of the parent group to China in the past 25 years. Traditional manufacturing companies serving the Chinese market to help them achieve flexible manufacturing and on-demand production.

Especially in the field of clothing customization, YSD cloud has a clear advantage. Through the YSD cloud, the end-to-end C2M system including the front-end custom interface, data processing middle platform and back-end production pipeline is tailor-made for the clothing brand. Consumers can use the mainstream online and offline C-end platform (such as brand). The official website, Tmall flagship store, WeChat applet, physical store, limited time flash event, etc. are placed. The biggest advantage of YSD Cloud is that it can open up the customized platform of the front-end retail brand and the back-end C2M mass customization production platform, and use the data to open up the front and back of the industry chain.

Based on the integrated process of C2M intelligent factory, manual scheduling can be changed into automatic scheduling, interconnection with machines and equipment can reduce manual operation and errors, basic data related to materials, design and process can be standardized, small batch on-demand production and customization The demand for chemical production has to be met... the advantages of being able to achieve high production efficiency are numerous.

The continuous innovation of C2M customization mode can help more brands and traditional factories to carry out the industrial 4.0 intelligent manufacturing integrated supply chain transformation, which can not only solve the pain points of brand inventory, front-end data non-interoperability, product non-standardization, but also can be produced on demand. The flexible supply chain enables customer orders to drive back-end production, truly maximizing profits. YSD Cloud is still supporting and helping C2M to subvert the traditional clothing manufacturing industry, in order to create a new future for the clothing industry in the context of Industry 4.0.

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