“Light of the City” x Hangzhou Yanda Art, fashion cradle

"Light of the City" x Hangzhou

Hangzhou , referred to as “Hang”, the provincial capital of Zhejiang Province, the central city of the Yangtze River Delta, the core city of Hangzhou Bay, the core city of Hangzhou Metropolitan Area, the central city of Shanghai Jiahang G60 Science and Technology Corridor, and the internationally important e-commerce center. Located on the southeast coast of China, the northern part of Zhejiang Province, the lower reaches of the Qiantang River and the southern end of the Beijing-Hangzhou Grand Canal, it is the political, economic, cultural, educational, transportation and financial center of Zhejiang Province.

The world is all about Hangzhou, Hangzhou is beautiful in history and beauty is human; beauty is innovation, beauty is vital; beauty is in scenery and beauty is in fashion; beauty is open, beauty is inclusive.

"Yi Jiangnan"

"After ten years of repairing the same boat, I have been sleeping for a hundred years."

Bai Niangzi met Xu Xian in the broken bridge.

When I was obsessed with it, I crossed the millennium.

Liang Shanbo and Zhu Yingtai,

Studying at Wansong Academy, falling in love,

In the end, both are lyrical,

Deducted the eternal singer of romance and romance.

Tang and Song poets Bai Juyi, Su Dongpo,

Renovating the West Lake and building a lake embankment,

In order to commemorate their achievements, the people

Name the two banks separately,

"White Dike" and "Sudi"

‧‧‧‧‧‧

"Southeast shape wins, Sanwu will,

Qiantang has been prosperous since ancient times. ”

Back in the Neolithic Age,

The canoe swayed the embarrassment of human survival and reproduction.

Liangzhu culture, which is 5,000 years old,

It is also known as "the dawn of civilization."

After Qin unified the six countries,

Qin Shihuang took the dragon boat and named it "Qian Tang".

Until the Sui Dynasty,

The name "Hangzhou" really took to the stage of history.

Started its legendary story.

As one of the famous ancient capitals of China,

Wu Yueguo and the Southern Song Dynasty once built the capital here.

Here the mountains are hidden, the lake is bright,

Italian traveler Marco Polo once praised this place

"The most beautiful and luxurious city in the world."

Here the river network is dense and the shipping is developed.

Since ancient times, material richness has flourished.

It is the land of Jiangnan.

"There is heaven, there are Suzhou and Hangzhou",

It has the reputation of “the land of fish and rice” and “the house of silk”.

This is Hangzhou.

"Personnel has metabolism, and it has become ancient and modern."

It has a long history and talented people.

"There are thousands of pockets in the middle of the year.

The ancient town of Longmen gave birth to the grandson of the Three Kingdoms.

"The ambition of hunger and hunger, and the laughter of thirsty drinking blood."

The Fengbo Pavilion ruined the famous Southern Song Dynasty Yue Fei.

"The bones are not afraid, you have to stay innocent."

On the bank of Xizi Lake, the Ming Dynasty was loyal to Yu Qian.

The first generation of masters Lin Fengmian, Huang Binhong, Feng Zikai, Hongyi Master Li Shutong, and the red top businessman Hu Xueyan ‧ ‧ ‧ ‧ are from Hangzhou

“Outside the Qingshan Building outside the mountain”,

The roads in the city of Zhangzhou are not separated from the mountains and rivers.

“Light makeup is always appropriate,”

The book on the shore of the West Lake is not complete.

"Thousands of dragons and green silkworms",

The Grand Canal flows through thousands of miles of national love.

‧‧‧‧‧‧

Here, a cup of West Lake Longjing is full of life,

Here, a silk cheongsam wears a variety of styles.

This is Hangzhou !

Take you to HangZhou

Ma Yun once said: "Hangzhou is a magical place. If you want to go to only one city, but you want to discover China's natural, human, historical beauty and China's strongest economic pulse and modern spirit, the only city is Hangzhou ."

Hangzhou is a city of technological innovation. As the e-commerce capital of China, Hangzhou has gathered one-third of the nation's e-commerce websites, of which clothing and related fields occupy an important part. Hangpai clothing has its fashionable design concept and rich cultural connotation. The popular price and the beautiful temperament of Jiangnan are unique. Representative brands include Jiangnan Cloth, Qiushui Yiren, COCOON, Romance, and Finidi.

Speaking of the Hangzhou fashion industry, Hangzhou Yishang Town has to mention.

Yishang Town

Hangzhou Yishang Town is located in Yuhang, a gathering place for women's wear in Hangzhou. With the unique advantages of internationalization, fashion, internet and innovation, the link gathers global high-end element resources, builds a modern fashion and creative new city, and creates a fashion industry for Hangzhou and even China. Innovation and development have a leading role in international fashion new landmarks.

Hangzhou · Yishang Township

Yishang Township is the “13th Five-Year” Innovation Demonstration Base of the Chinese Apparel Industry jointly developed by the Yuhang District Government and the China Garment Association and the China Fashion Designers Association. It is also the permanent of the China Fashion·Hangzhou Summit and the Asian Fashion Federation China Conference. Meeting place.

Focusing on the development of the innovation chain and the ecological circle in the high-value industrial chain, Yishang Town is striving to create a characteristic town with the clothing industry as the main body, taking the new business form, new form and new model as the characteristic to lead the industrial development. It is full of innovative vitality and leads the fashion trend. The development of a stylish town and a multicultural blend of cultural towns that reflect the value of contemporary civilization.

Yishang Township talents gathered, introduced the top designer North American ROZE, the national 10,000 plan leader Li Jialin, and the “China Fashion Awards Top Award” five designers, namely Zhang Yuda, Wang Yutao, Li Xiaoyan, Zhang Jicheng and Wu Xuekai. "China Fashion Awards China's top ten fashion designers" 13 people. There are 2611 new designers, 200,000 online fashion entrepreneurs, and 1.3 million online contract designers. At present, the total number of high-end design talents ranks first among 11 similar parks in China.

At the same time, the town deepened the strategic cooperation with five colleges and universities such as China Academy of Art and Zhejiang University of Science and Technology, and built a 10,000-square talent innovation and entrepreneurship space.

In order to encourage more outstanding designers to settle in, Hangzhou Yishang Township provides support policies for rent subsidies, entrepreneurial innovation activities, finance, and talents for designers who meet the conditions for entry.

In 2019, the China Fashion Designers Association launched the “City of Light” fashion city star-making program with the help of the China International Fashion Week platform. In Hangzhou, join hands with Hangzhou Yishang Town to discover outstanding young designers who represent the city. These designers not only enjoy exclusive support, but also hold press conferences and static exhibitions at China International Fashion Week, and have the opportunity to participate in the 2019 New Fashion (Accessories) Designers of the China Fashion Awards.

Speaking of the seven designers selected by Hangzhou, the relevant person in charge said: "This time, the representatives of the city's light and Hangzhou are young and cutting-edge designers who have settled in or intend to enter Yishang Town. They graduated from the sea. Well-known institutions both inside and outside, and have won honors in various fields of fashion design. They are a group of cutting-edge fashion trends that are critically examined, thought and innovative. With solid basic skills, they can stand on their own characteristics. They can also look at the market. They can reshape the tradition, or be temperamental, or simple and elegant, each with its own style, which can represent the diversified development of Hangzhou's fashion design field."

“Light of the City” x The five costume designers selected by Hangzhou Fashion City Star-making Program are Ge Jun, Li Lingjie, Lin Qifan, Hao Jia and Li Yaheng. The two accessories designers are Zhang Qian and Li Xiaocong.

　　 Ge Jun

Ge Jun, born in Xuancheng, Anhui Province in 1985, has a strong interest in calligraphy and Chinese painting since his childhood. He has been in the apparel industry for 15 years and is a designer with multiple identities.

In 2015, Ge Jun created his own designer brand “Fresh Products” and served as design director. He insists on continuous innovation, with excellent cutting, high-quality fabrics, and the use of laminate, winding and other design effects, perfectly showing the beauty of women's curves.

Li Lingjie

In 2008, he graduated from Beijing Fashion Institute with a major in Fashion Design. He graduated from the European Design Institute in Fashion and Textile Design. He has served as the chief designer of many famous women's wear brands in China and has more than 10 years of professional experience. The work "After Taste" won the Silver Award of the 5th China International Women's Designers Grand Prix; the work "Paper Language" was invited to participate in the 2017 Milan International Design Week "Rong" five-year exhibition; the work was invited to participate in the World Culture and Art Center "The new generation of creation" annual exhibition.

“iLazy” is a clothing brand that pays attention to texture design. It is a designer brand that advocates inner freedom and respects craftsmanship. It is simple, light and practical. It emphasizes the inner feelings of the clothes during the wearing process while ensuring high quality materials and design. It is the focus of brand culture that makes things have a pleasing beauty and makes people feel at ease.

Lin Qifan

Lin Qifan studied at the China Academy of Art High School and won the Hangzhou International Fashion Week Fashion Award. She has been engaged in fashion design for more than 10 years and is a person who has a dream and insists on her dreams. In order to thoroughly study Chinese embroidery, she visited a lot of embroidery non-genetic inheritors to learn and understand Chinese traditional culture.

“Yigege” clothing is based on the concept of “inheritance, innovation, individuality and comfort”, which is different from traditional commercial brands. Product design pays more attention to innovation and sustainability. Brands advocate the concept of spreading Chinese traditional culture while affecting a new generation of young people. The color pavilion expresses Chinese culture through its own interpretation and presents it to the public with a new concept.

Hao Jia

Consultant of Beijing China Textile Design Center, consultant of China Changshu Jinding Design Center, Beijing Ximan Image Color Consultant, Hao Jia Senior Apparel Studio Manager, founder and design director of independent designer brand “JBYHO”. He has won the China Fashion Awards China Top Ten Fashion Designers, Tiangong Award Silver Award, Leading Artist Gold Award, Most Commercial Potential Award Designer, China's First Designer Entrepreneurship Competition Gold Award Designer, and Hangzhou Top Ten Designers.

“JBYHO” is an independent designer high street brand, emphasizing the product's interpretation and presenting women's independent personality. She brings personal insights into the hearts of the people through unique visual communication. The brand serves all women who pursue a personal lifestyle.

Li Yaheng

He graduated from the French trade union school and has been engaged in the clothing industry for 16 years. He has worked for many well-known enterprises at home and abroad. Received the top ten designers of Shenzhen Yantian Cup.

“珥兮erxi” was founded in Shanghai in 2017. From the 1950s to the 1960s, women's clothing style was the most classic and elegant era in history.珥兮 Inspired by them, using sophisticated and sophisticated fabrics, using modern and simple design in the silhouette, to achieve a modern retro trend. Women wearing 珥兮erxi are sexy, romantic, independent and confident. They have a certain artistic and cultural history, they love art, enjoy life, pride and confidence.

Zhang Qian

He graduated from the China Academy of Art in jewellery design in 2008. He is currently a director of China Association of Industry and Beauty. He has worked as a designer and art director in Shanghai, Shenzhen and Hong Kong. In 2009, he was appointed as the operational director of GEORG JENSEN Greater China. In 2013, he served as the director of operations for GEORG JENSEN Greater China. Prime Minister, Shan Jian Jewelry Brand Design Director, created the MU accessories brand in 2015. His works were selected in the "First Hangzhou Modern Jewelry International Invitational Exhibition", "Mysterious Life·Contemporary Jewelry Art Exhibition", "Hundred Years Art Dress", and participated in the Shanghai Biennale and Milan Expo.

The “MU” accessories brand was established in 2015, insisting on the diversity and matching of accessories, and providing accessories matching services for more than 30 first-line women's brands in China. In 2018, the development and operation of independent brand products began. The brand adhered to various materials. Find the most beautiful design language for an independent woman to interpret the most beautiful self.

Li Xiaocong

In 2012, he became interested in the earliest jewelry design and became a professional designer. From the earliest knot production, he is now able to skillfully use inlays and other techniques, and has always insisted on hand-made. He refused the "work" from the industrialization line. Do not blindly follow the market and stick to your own national tide.

"Phoenix 娴 珍 treasure box" jewelry, the jewelry private order to a new height. Here you can experience personalized customization, learn more about the commonality of natural materials, improve the ability of consumer groups to tasting, and transfer the energy from nature to your heart.

At AW19 China International Fashion Week,

What kind of wonderful ideas these designers will bring us,

let us wait and see!

Continue to pay attention to the official account of China International Fashion Week WeChat Weibo,

We will bring more exciting content.

Marine Grade Vinyl

marine vinyl, marine grade vinyl, hot tub spa cover, hot tub cover

Marine Viinyl,Automotive Vinyl,Marine Vinyl Fabric,Marine Grade Faux Leather

Vigor Plus Co., Ltd , https://www.vigorplusx.com