Versace enters Tianjin Hisense Plaza to showcase its unique creative style

With the approaching opening of Tianjin Hisense Plaza, many classic luxury brands have come to China to seize business opportunities. Recently, the reporter learned that following the establishment of world-class brands such as GUCCI, ARMANI, and VALENTINO in Hisense Plaza, the world-famous Italian luxury brand Versace has officially announced its presence in the mall recently. It is understood that this is the brand's first-line products. For the first time in Tianjin.

It is understood that the Versace brand currently has five stores in Shanghai, Beijing and Hong Kong. The group’s chief executive, DiRisio, revealed to the media a few days ago that given Versace’s sales in China exceeded expectations, the group decided Accelerate the development of China's sales channels and add six more stores next year. Recently, Versace’s most prominent commercial action in the first-tier cities of northern China is signing up for Hisense Plaza.

It is reported that the Versace store of Tianjin Hisense Plaza is currently the only one-line brand boutique established by Versace in Tianjin. Versace’s presence will bring all its first-line products, including clothing and accessories for men and women, to the brand’s original intention. Luxury style.

In addition, it is understood that in addition to Versace, jewelry brands Cartier, fashion brands Armani and many other first-line brands will also enter Tianjin Hisense Plaza in the near future.

Versace Introduction

The Versace brand was founded in Italy in 1978. The brand is tied with Armani, Gucci and Valentino for the top four fashion luxury brands in Italy. Its founder Gianni Versace has been honored as the king of rock fashion by the fashion industry. Versace's clothing collection is famous for its bold, exaggerated designs and colourful designs. The works contain extreme perfection and intense tension. Many celebrity politicians and performing stars are the loyal fans of the brand, such as Madonna. Princess Diana and so on. In designer Donatella and CEO Mr. Under the leadership of Di Risio, last year Versace Group's global sales reached 310 million euros. The results of the survey released by ACNielsen in February showed that Versace ranks third among the world’s most desired brands.