Here is the latest episode of the LVMH jewelry brand Fred's latest campaign, continued by the British supermodel Kate Moss.
Compared with most of the spotless and perfect jewellery advertisements, this group has added fur, fringe, random hair, interlining and other elements, allowing the brand to convey an undeniable style of impression.
The tone is also dark, like Kate Moss, who is never perfect but has real charm.
In 1936 Fred Samuel opened his first boutique on 6 Royal Street next to Place de la Concorde in Paris. The jewellery design pioneer and modern jewellery designer created jewelry that meets fashion trends.
International celebrities such as Marlene Dietrich have become loyal supporters of the jeweler's pioneering design style, and his work quickly swept the world.
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