The most valuable or handmade clothing prices rose heat tailor shop

In the 1980s and 1990s, people used to pull fabrics to tailor shops to make new clothes. However, since the emergence of the new term “clothing”, the tailor's shop was not a closed shop or a transition shop. Fade out people's horizons, and only a few shops rely on innovation to survive. As the Spring Festival approached, people began to “sweep” goods for new clothes. In the past few days, the reporters found out that in addition to shopping at the mall, the “tailor shop” was changed by a young man who was regarded as an “old antique”. The clothing design studio quietly returned to people’s lives, even pursuing fashion. Young and personal young people also walked into Tailor Shop this winter.

The Chinese New Year overtook the tailor's shop to visit the mall for a day. It did not buy the right clothes. It was not the style or the price. The price was a bit high. Ms. Jiang simply sat in front of the computer and “surfed” on the Internet. The woolen coat, carrying the pattern printed from the internet, walked into a garment shop on Henan Road, and let the shop owner tailor one for her. When she picked up her clothes, she found that there were customers coming in. In addition to the 40-year-old middle-aged, there were female white-collar workers in her 20s, some custom-made jackets and some custom-made trousers, but they were all ready to wear for the Spring Festival. Yes, the owner is overwhelmed. Ms. Jiang wondered how many people now make clothes, and listened to the owner, saying that the orders had been full years ago, if not for the old customers.

Young people follow the map "clothes"

The old tailor, Cheng Congbao, who opened a store in Qianchuan Department Store, found in a novel way that the "middle-aged" shopping malls rarely visited by young people have recently seen young people. Young people with white collar or students often wear fashion magazines or download them from the Internet. The picture finds her and asks if she can customize it according to the pattern, but she has more than 30 years of tailoring skills. She does her best and is not ambiguous. The design and tailoring are not a problem. Fabrics of various grades are readily available. The fabric, she can do it according to the pattern. “The clothes placed in the counters of the shopping malls are expensive on the brand. In fact, the same fabrics we have here, the styles can be made according to the prices, and the prices are cheaper and relatively cost-effective.” Master Cheng said, many come to order clothes. The customer is just such an account, "imitation brand name" has become the main direction of their custom.

The trendy design shop attracts fashion women. The Chantilly Fashion Design Studio opens early. Through the window display, a wide range of trendy women attract a lot of passersby's attention. When you walk into the store and see the batch of fabrics placed on the counter, you will Realize that this is not a pure fashion shop, but a tailor shop that specializes in tailoring clothing. This store opened here for more than 10 years. It changed from a tailor shop that was originally only 9 square meters and a dispenser to a fashion design shop with more than 30 square meters and 4 tailors.

There are dozens of sample styles hanging from the store, all of which are the latest wave of winter clothes. "These are the latest styles this winter? This cashmere coat is good, did a total of several ah?” A young woman is in the store to select styles, she is just over 20 years old, talking about the fashion trend to be unambiguous. “The ordinary brands of women's clothing in the mall are all mass-produced, and each brand can be seen in a few styles, and when wearing it, it often hits the shirt and looks frustrated. Everyone wears the same. There is no personality too.” This name Li surname woman said, she often went online to browse some of the trend of women's clothing, once also purchased online, but because there is no way to try on, buy back is often inappropriate, so she thought of a good craft Custom-made clothing store, she printed out the drawings to the tailor, the shop also has a lot of fabrics to choose from, made of clothes rarely hit a shirt with people.

The shop advocates Yan said that when the shop was opened, the customers were some middle-aged and old people, and they were also dressed in suits and Tang suits. In order to introduce new products, she designed and produced limited-edition women's fashion clothes, gradually attracting young people's attention. “The main customer base of our store is middle-aged and young women aged 20 to 55. It accounts for two-thirds of those under the age of 30.” Zhang Yan said that since last year, she clearly felt that the young group was growing up. College students and young white-collar workers are the main groups. They have a commonality in pursuing fashion and new trends, highlighting their personalities, and often people take the good-looking designs on the Internet and come to order here. The requirements on the fabrics are relatively strict, and some customers also specifically come from Jinan to customize. Because personal clothing stores such as hers are not too many at present.

The reporter noticed that in addition to a variety of styles of clothing, the small store also puts on various fashion magazines such as “Ruili”, “Fashion”, “ELLE” and “Shanghai Fashion” for customers to choose.

The Most Valuable or Manual "For young people, more than 90% of people customize their clothes to pursue individuality and trendy, and because of their body size problems, individual clothes are not easy to buy, and another main reason that attracts them to order is cost-effective. “Zhang Yan took up a fox fur collar woolen coat, said that this dress is made in accordance with a brand of women's clothing, counters to sell five or six thousand dollars, custom one will also be 600 yuan, style, material are not difference.

The reporter noted that dozens of fabrics of different colors and textures were patched to the wall, but they were mainly woolen fabrics. Zhang Yan said that these fabrics are imported from Shanghai and Guangzhou. According to the sample provided by the supplier, they can be ordered directly from 60 to 100 yuan per meter, and some high-end cashmere materials can be up to 200 yuan and up to 800 yuan. There are also, but to their custom shop does not like the past, the first calculation of fabric money plus manual fees, are generally based on the grade of fabric directly to the bid. "Now the most expensive is the manual fee. The manual cost of the short coat is 180 yuan, and the long money may be 280 yuan." Zhang Yan probably estimates that the fabric and manual fee for a piece of clothing is basically half to half. The profit of 90% is deducted from the manual fee.

In a tailor's shop on Feixian Road, the shopkeeper is cutting his pants and cutting his pants. “We didn't take it anymore. We couldn't come out again before.” The shop advocate told reporters that the store cuts and sew all her work. However, she does not accept the processing of raw materials now. It is simply not worthwhile to simply earn processing fees.

“Customers who come to our shopping malls to make clothes are mostly middle-aged people. It should be said that there is still a certain economic basis. After all, custom-made clothes are not cheap by hand.” The cutting master Cheng Congbao told reporters that in general, the processing fee for a coat coat is 180 yuan. Yuan, processing pants in 60 to 80 yuan, shopping malls complete fabric, customers pull block material can be randomly selected in the mall cutting division, this winter is the most done is a woolen coat. Master Cheng calculated an account for the reporter. The materials used to make coats are mainly cashmere and tartan. The lattice is about 60 to 80 yuan per meter, and cashmere is between 120 and 160 yuan per meter. More than 200 yuan, if you want to do a tartan female jacket, about 1.8 meters of fabric, buy the cheapest piece of fabric you have 100 yuan, plus 180 yuan of manual costs about 300 yuan you can do one.

It is difficult for middle and old-aged people to buy clothes in the first floor of Taichuan Qianchuan Department Store. Here is a place where clothing customization is more concentrated and fabrics are complete. The reporter saw that the basic fabrics sold here are cashmere wool fabrics made of winter clothes and winter pants. There are dozens of fabrics for customers to choose from. There are some clothes and trousers that are hung on the tops of the shops so that customers can See the craftsman of the garment master, but the style of clothes hanging out is obviously monotonous.

The reporter found a circle in the mall and found that although the day was not a rest day, there were still a lot of people who had tailored their clothing here. The middle-aged and old people were particularly numerous and occasionally flashed several young people. “Immediately after the Chinese New Year, I intended to go to the mall to buy a coat for my mother. I can't find a suitable one in a day. There are too few counters selling middle-aged and old clothes in the mall.” Chen Run, a citizen, said that her mother was dressed more than she was, but her body was fat and the right clothes were hard to buy. Her mother either couldn’t see the style or it was too expensive. It was not worthwhile. Give her a piece.

The ginger master who opened a tailor shop in Taitung said that 80 percent of his clothes are made to his store. The elderly are very particular about it. Nowadays, there are various kinds of cloths for clothing. It is also necessary to spend three or four hundred yuan on high-grade jackets. More than half of the elderly are due to their special size and can't buy the right clothes to customize. Some older people do not lose their shape, but because they can't buy trendy clothing suitable for their age, they also offer their favorite styles to tailors. "As long as they agree with them, older people like it and they are willing to wear clothing for a long time at the sewing shop."

Apparel prices rose, prompted reporters survey of the tailor shop found that rising prices is an important reason for the tailor shop to pick up. This year, the record high price of cotton, coupled with various factors such as labor costs and shortage of labor, has led to a full range of bullishness from fabric yarns to hats and socks. “This year's clothes have all increased in price, and people who buy clothes are generally less.” Gao, who has opened a clothing store in Taitung for 5 years, told reporters that many people do not like clothes when they see clothes.

Due to the increase in cotton prices, thermal underwear and other clothing with high cotton content bear the brunt. “The price of underwear is rising all the way from the summer and rising more.” Mr. Zhang, who opened underwear stores for many years, told reporters that a set of thermal underwear worth 80 yuan has risen by more than 10 yuan this year, and last year’s lowest was 50 yuan. Can buy a set of thermal underwear, this year had to spend at least 80 yuan, in addition to pure cotton underwear, all kinds of cotton jackets, sportswear retail prices have risen.

“The Tailor Master” is a fashion designer Twenty or thirty years ago, the “tailor shop” that is often seen in the streets and lanes is not long enough. Even a few stores that are barely supported are mostly transformed into simple dressing shops and hidden in cramped fashion. A corner of the mall or a small corner of the street, make some simple and trivial tasks such as trimming corners, changing sizes, and replacing zipper buttons. However, some tailor shops have persisted. Today, they are mainly concentrated in West Town and Taitung. There are about 10 stores in the old streets and alleys of West Town. There are middle- and low-end tailors and high-end shops that turn into costume design studios. Taitung is the most concentrated place for clothing customization.

The old Tailor shop pushes new business opportunities. Taitung Pedestrian Street is still crowded with people. It should be said that the largest and most complete textile and fabric market in the city is concentrated in two commercial buildings here: Qianchuan Department Store and Wear World, two shopping malls There are about 70 stalls selling fabrics, and there are hundreds of designs for bedding, quilts, clothes, etc. Most of the fabrics are imported from Hangzhou, and a few are from Shanghai and Guangzhou. However, the fabric booths here did not sell the cloths in the past. They also provided tailor-made clothing services. Some “old tailors” came here after their own tailor shops closed. Zhong Yin Ye, the owner of Jinpeng fashion store in Qianchuan Department Store, has been working for more than 30 years. He used to have his own shop and moved to the mall because of a sluggish business. Fortunately, her brain is flexible. In the face of fierce competition in the industry, she continues to study and innovate. , Design and production of fashion clothing, continue to attract the attention of young people. Zhong Xianye said that the clothes she was doing were quite complicated, and they were all done by men, women and children, and they were all between tens of dollars and a few hundred dollars. People who came to make clothes this winter suddenly grew up, especially young people accounted for half of them, from January this year. The orders have already been stopped, and I am afraid that I will not delay the customers before I can do it.

The high-end design store has just started. The Kaixue High Fashion Design Shop on Dagonggong Beach in Macau was admitted to Daocheng last year. The staff here are graduates of the Fashion Design Department. The manager Li Ning graduated from Qingdao University's Fashion Design Institute last year. College students. “As long as the guest describes his intentions and requirements, we will map the guests to the site to design their own clothing in line with their own personality.” Li Ning told reporters, clothing design professional students pay more attention to the design and the board and other technically stronger Skills, although they also sew, but they do not participate in the production, the production will be handed over to tailors. "In fact, about three or four years ago, Beijing, Shanghai, and Guangzhou have already appeared in high-end clothing design shops." Li Ning said that at present, Qingdao's advanced clothing custom industry is still in its infancy, and there is actually much room for development.

The high-end clothing custom-made stores, such as Menswear and Menswear, which are mainly used by men's wear, are still relatively single suits. As a nationwide old chain store, they also have a place in the island city. Their customer base is mainly aimed at Successful people, a suit price of several thousand dollars or even ten thousand yuan, and some brand shops even invited designers from abroad to customize for customers.

In Japan, a suit brand looks at the high-end custom market in the island city. In July this year, a business office was set up in Qingdao. A set of suits starts at more than 8,000 yuan, and the high one reaches 20,000 yuan. When the number of customer reservations reaches 20 or more , Japanese tailors made a special trip to Qingdao to pick inch, customers choose a good fabric style, Japanese tailors brought back to Japan to process custom, all fabrics use advanced foreign fabrics, tailors workmanship meticulous, he will be designed for everyone's preferences, wear habits, etc. Special Edition suits, business less than six months, has won a lot of repeat customers.

Stores provide high-end custom reporters learned during the interview, the island of high-end clothing custom addition to a dedicated clothing design shop, in the Sunshine Department Store, Hisense Plaza, Paris Spring and other high-end shopping malls, individual brand stores also provide tailored clothing custom, but style Limited clothing in the store. In the spring of Paris, a women's clothing brand counter, the staff said that their brand of women's general price in 2000 to 4,000 yuan, there are several winter listed on the winter in 6000 to 7000 yuan, custom to add 20% -30% Service fees, promising which style can be tailored, but faster than the Spring Festival, more business, basically do not accept customized.

"Five years ago, in order to open up the market, we implemented a new strategy and introduced high-end tailoring of suits. We established a store in the urban area." A store clerk at a boutique in Qingdao, a suit factory in Daming Road, said that the arrival of customers After a store measures its body, it will set up a special database of human characteristics, and the information will be transmitted to the company's computer platemaking center. The world-class garment technologist will design and finalize the sample. Analysis of the industry said that tailor-made clothing will continue to develop, in people pay attention to taste, advocating personality today, some formal wear, dress and special requirements of the clothing will be customized in the professional shop to solve, the future of high fashion stores will be more The more you come.

Personalized design is the trend "We will tailor the clothing according to the image of the individual to suit his image. The current tailor shop is not a traditional tailor shop but a personalized clothing design studio based on different people. Requirements and characteristics to tailor, this is the future trend.” Zhang Yan, a clothing store in the Champlain store, told reporters that in this clothing design studio, the master is no longer engaged in simple low-end cutting and sewing work, but More technical work such as designing and proofing is performed, and the production work is given to the sewing worker.

Li Ning analyzed that the advent of the personalized consumption era is an important opportunity for the rebirth of tailor shops. Apparel studios can provide tailor-made tailoring for customers. However, at present, customized services tend to be high-end, and the audience is narrow. With the gradual maturity of the fashion design studio and the market segmentation, whether it will eventually replace the tailor shop or whether it will complement each other is not known. According to industry insiders, whether it is a small tailor shop or a high-end, high-end clothing custom shop, it is difficult to maintain a single dress. Guaranteeing quality and owning a style are the basis for the survival of these tailor shops. Today's clothing stores are no longer doing their own clothes alone. Instead, they are all working on the "sideline business" of image design. They must pay attention to expanding the scope of business, not just to a category of clothing.

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