Challenge life and persist in dreams. On August 13, Tianlun Day Outdoor Sporting Goods Co., Ltd., a leading brand in the outdoor products industry in China, held a spring/summer 2013 launch event at the Xishawan Holiday Hotel in Chongwu, Fujian. Mr. Xu Zhiqiang, Chairman of Tianlun Company, and Mr. Xu Tengda, General Manager, as well as friends and media reporters from Tianlun dealers across the country gathered together to witness the blooming of this event.
According to the introduction, the “New Year Dream†theme was the theme of this new product launch event, highlighting the tone and attributes of Tianlun Tianxin’s new brand. Xu Tengda, general manager, said that the new brand tone highlights Tianlun days’ commitment to professionalism. Tianlun hopes to provide professional and safety protection for the majority of consumers through the implementation of the concept of “going straight ahead†and through the practice of the polar dream program. Environmental protection outdoor equipment allows everyone to experience the brand spirit and culture of Tianlun Tianyi.
Mr. Xu Zhiqiang, Chairman of Tianlun Outdoor Sports Goods Co., Ltd.
Polar Dream Helps Tianlun Tian “Go Forwardâ€
According to reports, through three years of rapid development, Tianlun days has become a well-known brand in the domestic outdoor products industry, with considerable brand influence and brand appeal.
“In 2012, under the guidance of the “One Straight Forward†brand philosophy, Tianlun Tian organized a large-scale charity drive event to create the first popular science micro film “Tang Yan Said Outdoor†in the domestic outdoor industry. The Haba Snow Mountain and Arctic Training Base and the opening of the outdoor channel with Netease are of great significance, and at the end of July 2012, Tianlun High-profile debuted at the 2012 Asian Outdoor Exhibition, launched the Tianlun Tianji Dream Plan, and established it with the 8264 outdoor data network. A perfect industry event, the Tianlun brand reached a peak!†Xu Tengda manager said with great pride. In the coming years, Tianlun Tian will continue to strengthen and improve its existing resources and platforms, especially the Polar Dreams Plan, and fully implement the follow-up practical work.
According to reports, as an important brand strategy for Tianlun Tianfu Future, Tianlun Polaris Dreams aims to help civil polar lovers realize their polar dreams, and is a dream camp for folk polar outdoor enthusiasts. By providing professional polar outdoor equipment, funds, and various outdoor support for the dream activities of folk outdoor enthusiasts, Tianlun Day will advocate an active and healthy outdoor lifestyle and make polar dreams of polar outdoor enthusiasts a reality.
Mr. Xu Tengda, General Manager of Tianlun Outdoor Sports Goods Co., Ltd.
Build a professional team and make the brand bigger and stronger
After Xu Tengda's manager spoke brilliantly, Mr. Xu Haitao, deputy general manager of Tianlun Tian, ​​combed and shared the brand building process of Tianlun Tian in the first half of 2012 and analyzed and summarized the existing resources of the brand.
According to Vice President Xu, in the first half of 2012, Tianlun Tian has invited a number of celebrities in the domestic and outdoor industries to strengthen the professional attributes of its products since launching the “One Straight Forward†brand tone. Ms. Yuan Ru, who is known as the “Female Pioneerâ€, walked across the first person Mr. Hua Dao, and Mr. Heinei, a well-known Chinese outdoor photographer. At the same time, Tianlun also teamed up with the climbing team of the Tsinghua University to build a Tianlun Tianji Group. Provides a full range of services and consulting for Tianlun Tian brand building, product development, and outdoor practice. In addition, in the brand communication, Tianlun days will be mainly NetEase outdoor channels, supplemented by industry magazines, through the Internet's entire network marketing, actively and steadily promote Tianlun days brand development, spread Tianlun days brand spirit and corporate culture.
Tianlun Day outdoor 2013 spring and summer new order event site
“At the same time, Tianlun days also attaches great importance to the construction of branches and helps the branches to build a strong local brand.†Vice President Xu Haitao told reporters. According to reports, Tianlun days has already been piloted in many key markets across the country. It not only supports the construction of branch companies' hardware, but also supports personnel training and management, branch company culture construction and other software.
According to industry insiders, after the rapid development of the past two years, the domestic outdoor industry brands will enter the relaxation period and the reshuffle period. As the best days to come to the forefront, the next step is to promote the comprehensive and stable development of the company through brand building and channel construction. Bring the company to the true heights.
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