A misunderstanding: What is underwear ?
In the entire underwear industry, the term "underwear" has two meanings, one is a small underwear, including bras, home service, the other is a big underwear, including pajamas, home service.
The lingerie, for most people, my mind is the first to emerge bras, underwear, but in fact the entire underwear industry, the concept of underwear has a very wide extension, which includes a personal wear bras, underwear, and more Contains home wear pajamas, home service and other home products.
Currently in the entire market, home service, pajamas, bras or various brands operate separately, but with the acceleration of the pace of industry consolidation, the future integration of underwear, sleepwear, home service is the trend of the times.
A preconception: one-stop shopping
When most of the brands in the industry are also mixed in the competition of a single product category, Betina has long been aware of the trend of future market integration and focused on building a one-stop shopping platform.
The so-called one-stop shopping, that is, a store in Bethany, both bras, underwear sales, as well as pajamas, home service sales. Due to the characteristics of the bra itself, the display must be fully displayed frontally, so the bra display is relatively large, while the home service display surface is relatively small, but rich in style comparable with the bra. In other words, the scientific display, can exceed the size of the store's limit, a bold breakthrough in the category.
The benefits of one-stop shopping is obvious, on the one hand the store product style, variety, help to enhance the overall image of the store, to create more repeat customers. On the other hand, after each customer enters the store, the possibility of shopping with the addition of a single product greatly increases. For example, the customer originally wanted to buy a bra, but looking at the home service is not bad, so he bought it by the way , Then, franchise sales have been greatly improved. According to data from Bethany Operations Center, this combined sales model can boost single-store sales by 30%.
A prospect: Home service has a huge future
China's underwear market is still not saturated, it still has a huge space for development. Homewear market, as a branch of the underwear industry, its audience area, covering a wide range, it regardless of men, women and children, regardless of seasons, from the bedroom to the community has its existence. However, it is still in its infancy in China. The concept of home service is still not very clear, which is why the market failed to effectively guide it. In this initial stage of the industry, its market development potential and space is enormous. Perhaps, precisely because of such a huge market prospects, luring a large number of people have come to the Nugu.
It is so, in addition to bra underwear Betany, attaches great importance to the category of home service products, and strive to create a one-stop shopping pioneer brand.
With the first-class designers in the industry, Bettenna collects fashion inspiration and pajamas all the year round in Europe and the United States, and interprets new trends in home service. It draws on the essence of the design trend of "classic, avant-garde, fashion and romance", with innovative elements of "comfortable and fashionable" International cutting-edge taste, high-quality pajamas for urban new women, home wear value, and in the industry set up the establishment of European and American fashion research and development center, the trend of hatching center, surface materials information collection center, pajamas, home service integration center, Greatly meet the needs of Chinese consumers, so that every one of the products are sold, selling well!
At present, many franchisees have felt the powerful charm of the one-stop shopping model of Bethany, I believe there will be more customers witness or personal experience in the future, this great underwear industry revolution, the revolution.
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